Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Brand Marketing, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Cross-Channel Marketing, Competitive Analysis, Online Advertising
Intermédiaire · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Customer Engagement, Promotions and Campaigns, Marketing Strategies, Target Market, Driving engagement, Marketing Effectiveness
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Online Advertising
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Market Research, Consumer Behaviour, Report Writing, Business Research, Customer Analysis, Sampling (Statistics), Research Reports, Global Marketing, Data Collection, Quantitative Research, Customer Insights, Data Processing, Strategic Marketing, Marketing, Data-Driven Marketing, Research Methodologies, Marketing Analytics, Competitive Analysis, Market Analysis, Data Analysis
Débutant · Spécialisation · 3 à 6 mois

John Wiley & Sons
Compétences que vous acquerrez: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Marketing, Email Automation, Marketing Automation, Campaign Management, Digital Marketing, Marketing Strategies, Campaign Planning, Personalized Campaigns, Marketing Analytics, Automation, Customer Engagement, Performance Analysis, Customer Relationship Building, Target Audience
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Direct Marketing, Driving engagement, Customer Engagement, Target Audience, Content Marketing, Marketing Effectiveness, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Campaign Planning, Customer Relationship Building, Customer Retention, Personalized Campaigns, Marketing Communications, Relationship Management, Communication Planning
Mixte · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Digital Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Driving engagement, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Target Audience, Campaign Management, Direct Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Advertising Mail, Data-Driven Marketing, Campaign Planning, Personalized Campaigns, Responsive Web Design, Consumer Behaviour, Marketing Analytics, Performance Measurement, Information Privacy, Law, Regulation, and Compliance
Mixte · Cours · 1 à 4 semaines