Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Pennsylvania
Compétences que vous acquerrez: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce
Mixte · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing
Débutant · Cours · 1 à 4 semaines

University of North Texas
Compétences que vous acquerrez: Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Global Marketing, Business, Target Market, Competitive Analysis, Decision Making
Débutant · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing
Débutant · Cours · 1 à 3 mois

Sage Publications
Compétences que vous acquerrez: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing Strategies, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Product Strategy, Product Lining, Branding, Brand Management, Marketing, Brand Strategy, Product Quality (QA/QC), Marketing Strategies, Consumer Behaviour, Value Propositions, Quality Management, Market Dynamics
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Automation, Conversion Funnel Analysis, HubSpot CRM, Marketing Operations, Customer Relationship Management (CRM) Software, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Customer Retention, Customer Acquisition Management, Customer Analysis, Cross-Channel Marketing, Marketing, Customer Insights, Customer Communications Management, Target Audience, Communication Planning, Customer Engagement, Workflow Management, B2B Sales
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cartographie de l'itinéraire, Médias sociaux, Développement de la personnalité, Efficacité du marketing, Stratégie en matière de médias sociaux, Indicateurs clés de performance (ICP), Analyse de la clientèle, Public cible, Fixation des objectifs, Stratégie des médias numériques, Stratégies de marketing, Marketing des médias sociaux, Instagram, Marketing, Marketing numérique, Canal de commercialisation, Objectifs intelligents, Facebook
Débutant · Cours · 1 à 3 mois

Universidad de Palermo
Compétences que vous acquerrez: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Stratégie organisationnelle, Collaboration interfonctionnelle, Stratégie de vente, Analyse des lacunes, Planification des produits, Études de cas, Facilitation des ventes, Processus de vente, Vente, Marketing d'entreprise, Marketing, Promotion des produits, Gestion des ventes, Planification du marketing, Marketing stratégique, Gestion des conflits
Intermédiaire · Cours · 1 à 4 semaines