Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing, Decision Making
★ 4.6 (15) · Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement
Intermédiaire · Cours · 1 à 3 mois

Harvard Business Review
Compétences que vous acquerrez: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making
Intermédiaire · Spécialisation · 1 à 3 mois

Simplilearn
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Graphic and Visual Design Software, Facebook, Content Creation, Advertising, Animations, Shared Media, Graphic Design, Graphic and Visual Design, Design, User Accounts
★ 4.3 (7) · Débutant · Projet Guidé · Moins de 2 heures
Madecraft
Compétences que vous acquerrez: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Rédaction, Ingénierie rapide, Promotion des produits, Vente, Analyse de l'entonnoir de conversion, Public cible, Comportement du consommateur, Stratégie de vente, Clôture (ventes), ChatGPT, Pratiques générales de vente, Techniques de vente, Production vidéo, Psychologie du marketing, Prise de décision, Stratégies de marketing, Matériel de marketing, Processus de vente
Mixte · Cours · 1 à 3 mois

Alfaisal University | KLD
Compétences que vous acquerrez: Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Strategy and Techniques, Product Development, Marketing Planning, Consumer Behaviour, Business Strategy, Business Strategies, Competitive Intelligence, Growth Strategies, Timelines
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design
Débutant · Projet Guidé · Moins de 2 heures

Simplilearn
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, Web Analytics, User Experience
★ 4.1 (11) · Débutant · Cours · 1 à 4 semaines

University of Colorado System
Compétences que vous acquerrez: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Intermédiaire · Cours · 1 à 4 semaines