Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Intelligence artificielle, Engagement des clients, Google Gemini, Flux de travail agentiques, Candidature au LLM, IA générative, Anthropic Claude, Fidélité à la marque, Favoriser l'engagement, Automatisation des processus d'entreprise, Service clientèle, Agents génératifs d'IA, Analyse prédictive, IA responsable, Stratégie d'expérience client (CX), Connaissance du client, Campagnes personnalisées, Amélioration de l'expérience client, L'IA responsable
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience
Débutant · Projet Guidé · Moins de 2 heures

Board Infinity
Compétences que vous acquerrez: Canva (Software), Logo Design, Typography, Layout Design, Content Performance Analysis, Collaborative Software, Style Guides, Content Scheduling, Color Theory, Visual Storytelling, Personalized Campaigns, Brand Strategy, Creative Design, Branding, Data-Driven Marketing, Visual Design, Marketing Strategies, AI powered creativity, Graphic and Visual Design Software, Marketing
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Canva (Software), Graphical Tools, Design, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Brand Strategy, Shared Media, Brand Management, Account Management, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

LearnKartS
Compétences que vous acquerrez: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Strategies, Facebook, Persona Development, Target Audience, Marketing, Target Market, Social Media Marketing, Social Media, Customer Analysis, Social Media Management, Driving engagement, E-Commerce, Business
Débutant · Projet Guidé · Moins de 2 heures

HubSpot Academy
Compétences que vous acquerrez: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales, Target Audience, Customer Success Management, Sales Prospecting, Content Strategy, Persona Development, Content Creation, Service Level Agreement, Meeting Facilitation, Goal Setting, Business Writing, Writing
Débutant · Cours · 1 à 3 mois

Pontificia Universidad Católica del Perú
Compétences que vous acquerrez: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, digital literacy, Market Research, User Research, Customer Insights, Customer Analysis, Ethical Standards And Conduct, Business Ethics, Research, Analytics, Personalized Service, Qualitative Research, Technical Communication, Research Reports, Data Analysis
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention
Débutant · Cours · 1 à 4 semaines