Will there be hands-on exercises?

Yes. The course provides practical case studies and strategic exercises based on real business scenarios involving AI adoption, operational efficiency, and organizational leadership.

Is this suitable for founders or department heads?

Yes. This course is suitable for leaders at all levels responsible for growth, innovation, or operational transformation.

Why is AI literacy important for executives today?

AI literacy lets leaders make informed decisions, find opportunities, and adapt quickly.

Will I earn a certification?

Yes. You’ll earn the AI for Executives & Strategy Certification.

Can I apply this to my current organization?

Yes. Each module supports immediate real-world application.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Executives & Strategy

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Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

AI for Executives & Strategy

Instructeur : AI CERTs Team

Inclus avec

8 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

3 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

8 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

3 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Lead AI-Driven Business Strategy: Apply AI to improve business models, planning, and competitive growth.
Evaluate AI Opportunities and Risks: Identify AI opportunities, assess feasibility, and manage adoption responsibly.
Drive Organizational Transformation: Build AI adoption roadmaps and align teams for organizational change.
Improve Efficiency and Decision-Making: Use AI analytics and automation to improve productivity and decision-making.

Compétences que vous acquerrez

Catégorie : Technology Strategies
Catégorie : Business Analytics
Catégorie : Business Strategies
Catégorie : Ethical Standards And Conduct
Catégorie : Innovation
Catégorie : Business Process Automation
Catégorie : Automation
Catégorie : Operational Efficiency
Catégorie : Scalability
Catégorie : Risk Management
Catégorie : Digital Transformation

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

décembre 2025

Évaluations

8 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 8 modules dans ce cours

Business leaders today face markets reshaped by artificial intelligence. The AI for Executives & Strategy Certification delivers actionable, beginner-friendly training to empower decision-makers to leverage AI for smarter business strategies, accelerated innovation, and measurable organizational growth—no technical expertise required.

Learn how AI improves efficiency, accelerates data-driven decision-making, strengthens competitive positioning, and helps organizations adapt to evolving market conditions. Through executive-focused case studies and practical exercises, the course explores real-world AI applications in strategic planning, operational automation, business scaling, and digital innovation. By the end of the course, you’ll have the confidence and insight to identify high-impact AI opportunities, lead responsible adoption, and drive measurable business results through AI initiatives. Enroll to gain recognized certification and equip yourself to drive transformation and sustainable growth in today's intelligent business landscape.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

Inclus

15 vidéos2 lectures1 devoir6 plugins

15 vidéosTotal 147 minutes

Navigation Video2 minutes
Audiobook: Course Introduction 6 minutes
Course Introduction3 minutes
Audiobook: Module 01: Understanding Artificial Intelligence66 minutes
Podcast: Module 01: Understanding Artificial Intelligence30 minutes
1.1 Business Awareness4 minutes
1.2 The Scope and Scale of AI Applications5 minutes
1.3 Trends in AI4 minutes
1.4 Innovations in AI4 minutes
1.5 Business Applications of AI3 minutes
1.6 AI's Historical Milestones5 minutes
1.7 Modern AI Era5 minutes
1.8 The Transformative Role of AI in Business3 minutes
1.9 Case Studies on the Success of AI in Business3 minutes
1.10 Positive Outlook and Concerns3 minutes

2 lecturesTotal 20 minutes

Hands - On 110 minutes
Hands - On 210 minutes

1 devoirTotal 30 minutes

Quiz 130 minutes

6 pluginsTotal 90 minutes

eBook: Module 01: Understanding Artificial Intelligence15 minutes
ACTIVITY: Flip Card15 minutes
ACTIVITY: Drag and Drop15 minutes
ACTIVITY: Timeline15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

14 vidéos2 lectures1 devoir7 plugins

14 vidéosTotal 146 minutes

Audiobook: Module 02: AI Technologies and Business Implications75 minutes
Podcast: Module 02: AI Technologies and Business Implications30 minutes
2.1 Understanding Big Data4 minutes
2.2 Big Data Challenges and AI Solutions3 minutes
2.3 Machine Learning: Introduction and Trends5 minutes
2.4 Deep Learning: The Next Step4 minutes
2.5 Applications of ML and DL2 minutes
2.6 Understanding NLP3 minutes
2.7 Rise of LLMs & Applications4 minutes
2.8 Understanding Robotics2 minutes
2.9 Current Trends in Robotics4 minutes
2.10 Impact of Robotics on Business Operations2 minutes
2.11 Demonstrating AI Tools and GenAI Products2 minutes
2.12 Key AI Tools for Business5 minutes

2 lecturesTotal 20 minutes

Hands - On 110 minutes
Hands - On 210 minutes

1 devoirTotal 30 minutes

Quiz 230 minutes

7 pluginsTotal 105 minutes

eBook: Module 02: AI Technologies and Business Implications15 minutes
ACTIVITY: True or False15 minutes
ACTIVITY: Multiple Choice Question15 minutes
ACTIVITY: Tab15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Drag and Drop15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

11 vidéos1 lecture1 devoir5 plugins

11 vidéosTotal 133 minutes

Audiobook: Module 03: AI Strategy for Executives75 minutes
Podcast: Module 03: AI Strategy for Executives27 minutes
3.1 Crafting AI Strategies4 minutes
3.2 Embracing AI for Transformation3 minutes
3.3 Case Studies: How AI Helped Businesses Grow3 minutes
3.4 Upskilling for the AI Era3 minutes
3.5 AI's Impact on Talent Management5 minutes
3.6 Navigating the Future of Work with AI4 minutes
3.7 Evaluating AI's Financial and Strategic Impact5 minutes
3.8 Best Practices for AI Investment and Value Realization3 minutes
3.9 Advancing from AI Implementation to Leadership3 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 330 minutes

5 pluginsTotal 75 minutes

eBook: Module 03: AI Strategy for Executives15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Sequence Arrangement15 minutes
ACTIVITY: Flip Card15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

8 vidéos1 lecture1 devoir5 plugins

8 vidéosTotal 157 minutes

Audiobook: Module 04: Ethical, Legal, and Societal Considerations92 minutes
Podcast: Module 04: Ethical, Legal, and Societal Considerations35 minutes
4.1 Human Oversight and Ethical AI6 minutes
4.2 Translating Ethical Principles into Practice3 minutes
4.3 Balancing Innovation with Legal and Ethical Responsibilities8 minutes
4.4 Navigating the EU's AI Act3 minutes
4.5 Investments and Model Governance4 minutes
4.6 Implementation Challenges and Sector-Specific Regulations5 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 430 minutes

5 pluginsTotal 75 minutes

eBook: Module 04: Ethical, Legal, and Societal Considerations15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Drag and Drop15 minutes
ACTIVITY: Carousel15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

7 vidéos1 lecture1 devoir5 plugins

7 vidéosTotal 123 minutes

Audiobook: Module 05: Managing AI Project76 minutes
Podcast: Module 05: Managing AI Project28 minutes
5.1 AI's Role in Enhancing Project Management3 minutes
5.2 Adopting AI in Project Methodologies4 minutes
5.3 Frameworks for AI Project Evaluation and Management6 minutes
5.4 Building Effective AI Teams3 minutes
5.5 AI Project Case Studies4 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 530 minutes

5 pluginsTotal 75 minutes

eBook: Module 05: Managing AI Project 15 minutes
ACTIVITY: Tab15 minutes
ACTIVITY: Multiple Choice Question15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

7 vidéos1 lecture1 devoir5 plugins

7 vidéosTotal 122 minutes

Audiobook: Module 06: AI and the Future of Work72 minutes
Podcast: Module 06: AI and the Future of Work26 minutes
6.1 AI as a Net Job Creator4 minutes
6.1.1 Reskilling, Ethics, and Future Trends in AI6 minutes
6.1.2 Real-World Case Studies of AI-Driven Initiatives4 minutes
6.2 Prioritizing AI and Big Data Skills5 minutes
6.3 Recommendations for Sustained AI-Driven Innovation in Organizations4 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 630 minutes

5 pluginsTotal 75 minutes

eBook: Module 06: AI and the Future of Work15 minutes
ACTIVITY: Drag and Drop15 minutes
ACTIVITY: True or False15 minutes
ACTIVITY: Popup15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

9 vidéos1 lecture1 devoir5 plugins

9 vidéosTotal 166 minutes

Audiobook: Module 07: Department-Specific AI Applications97 minutes
Podcast: Module 07: Department-Specific AI Applications34 minutes
7.1 Finance and Accounting4 minutes
7.1.1 Ethical Considerations and AI Success in Finance5 minutes
7.2 Marketing and Sales4 minutes
7.2.1 Personalized Services Through AI in Marketing6 minutes
7.2.2 AI-Driven Sales and Marketing Strategies7 minutes
7.3 Human Resources6 minutes
7.3.1 Implementing AI in HRM: Case Studies5 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 730 minutes

5 pluginsTotal 75 minutes

eBook: Module 07: Department-Specific AI Applications15 minutes
ACTIVITY: Hotspot15 minutes
ACTIVITY: Carousel15 minutes
ACTIVITY: Flip Card15 minutes
ACTIVITY: Let's Check Your Knowledge15 minutes

Inclus

9 vidéos1 lecture1 devoir2 plugins

9 vidéosTotal 133 minutes

Audiobook: Module 08: Interactive Workshop71 minutes
Podcast: Module 08: Interactive Workshop30 minutes
8.1 Effective Strategies for AI Integration in Business4 minutes
8.2 Navigating New Frontiers in AI Governance5 minutes
8.2.1 Ensuring Transparency and Accountability in AI4 minutes
8.2.2 Governance Frameworks for AI Implementation8 minutes
8.3 Crafting a Successful AI Strategy for Business5 minutes
8.4 AI Tools Demonstrations3 minutes
Course Summary 3 minutes

1 lectureTotal 10 minutes

Hands - On10 minutes

1 devoirTotal 30 minutes

Quiz 830 minutes

2 pluginsTotal 30 minutes

eBook: Module 08: Interactive Workshop15 minutes
ACTIVITY: Case Study15 minutes

Instructeur

AI CERTs Team

AI CERTs

58 Cours38 262 apprenants

Offert par

AI CERTs

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Foire Aux Questions

You will be able to develop AI-aligned strategies, evaluate opportunities, and guide your organization through AI-driven transformation initiatives.

No technical experience is required. This course is specifically designed for non-technical leaders and decision-makers.

It focuses on AI-driven strategy, innovation, automation, and executive decision-making.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.