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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Non-Technical Professionals

Obtenez l'une de nos meilleures offres avec Coursera Plus pour 199 $ (habituellement 399 $). Économisez maintenant.

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

AI for Non-Technical Professionals

Instructeurs : Starweaver

Inclus avec

Demander à Coursera

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Explain how generative AI works in plain terms and identify the right AI tool for any professional task, without a technical background
Apply prompt engineering techniques in ChatGPT, Microsoft Copilot, Claude, and Google Gemini to produce reliable, role-appropriate output
Build AI-assisted workflows for communication, marketing, customer service, and frontend sales roles, including pitch decks and visuals
Implement AI-assisted workflows for operations, finance, and human resources roles using practical AI tools for professionals

Compétences que vous acquerrez

Catégorie : Responsible AI
Catégorie : Data Management
Catégorie : Artificial Intelligence and Machine Learning (AI/ML)
Catégorie : AI Product Strategy
Catégorie : Business Leadership
Catégorie : AI Personalization
Catégorie : AI Integrations
Catégorie : Professional Development
Catégorie : AI literacy
Catégorie : Business Analysis
Catégorie : AI Enablement
Catégorie : Microsoft Copilot
Catégorie : AI powered creativity

Outils que vous découvrirez

Catégorie : Google Gemini
Catégorie : ChatGPT
Catégorie : AI Workflows
Catégorie : Generative AI
Catégorie : Anthropic Claude
Catégorie : Gemini
Catégorie : GitHub Copilot

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

juin 2026

Évaluations

5 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 5 modules dans ce cours

Generative AI is rapidly becoming an essential workplace skill for professionals across marketing, sales, operations, finance, and human resources. This AI for non-technical professionals course helps you learn how to use ChatGPT, Microsoft Copilot, Claude, Gemini, NotebookLM, and Perplexity to improve productivity, decision-making, communication, and business workflows.

Designed for beginners with no coding experience, this AI course for non-technical professionals teaches practical AI tools and skills, including prompt engineering, AI-assisted writing, research, data analysis, customer communication, sales support, and workflow automation. Through real-world examples and hands-on exercises, learners will discover how to select the right AI tool for specific business tasks, create reliable prompts, evaluate AI-generated outputs, and apply responsible AI practices. By the end of this AI course for non-technical background learners will be able to confidently integrate generative AI into your daily work, streamline routine tasks, enhance productivity, and support smarter business decisions while maintaining data privacy, accuracy, and human oversight, making this one of the most practical AI courses available for professionals who want to learn AI without coding.

This module establishes a working mental model of generative AI without any coding. Learners will understand what large language models actually do, why they sometimes get things wrong, and how to choose the right AI tool for the right task. By the end of this module, learners will be able to talk about AI fluently with technical and non-technical colleagues alike.

Inclus

6 vidéos2 lectures1 devoir1 évaluation par les pairs1 sujet de discussion

6 vidéosTotal 32 minutes

Module Introduction2 minutes
What Generative AI Actually is 6 minutes
How AI Predicts the Next Word 6 minutes
Why AI Gets Things Wrong 7 minutes
Choosing and Setting Up Your AI Tools 5 minutes
Your First Prompt and the Mistakes to Avoid 6 minutes

2 lecturesTotal 10 minutes

Welcome to the Course: Course Overview5 minutes
McKinsey: Superagency in the Workplace 5 minutes

1 devoirTotal 20 minutes

AI Foundations for Non-Technical Professionals20 minutes

1 évaluation par les pairsTotal 10 minutes

Hands-On-Learning: Build Your AI Tool Comparison Sheet10 minutes

1 sujet de discussionTotal 10 minutes

Evaluating the Reliability of Generative AI10 minutes

This module turns learners into capable everyday users of the four dominant AI assistants. The focus is on practical prompting, document and spreadsheet integration, long-form writing with Claude, and reusable templates that can be applied to any role. Hands-on practice runs through every video.

Inclus

11 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion

11 vidéosTotal 65 minutes

Module Introduction2 minutes
The Anatomy of a Strong Prompt 6 minutes
Few-Shot Prompting and Examples 5 minutes
Iteration: Refining Without Starting Over 5 minutes
ChatGPT for Writing and Editing 6 minutes
Microsoft Copilot in Word and Outlook 6 minutes
Microsoft Copilot in Excel and PowerPoint 6 minutes
Claude for Long-Form Writing and Document Analysis 6 minutes
Google Gemini in Workspace 7 minutes
NotebookLM for Source-Grounded Notes 7 minutes
Perplexity for Cited Research 7 minutes

1 lectureTotal 5 minutes

Coursera Job Skills Report 2026 5 minutes

1 devoirTotal 20 minutes

Practical AI Tools: Mastering ChatGPT, Copilot, Claude, and Gemini20 minutes

1 évaluation par les pairsTotal 10 minutes

Hands-On-Learning: Build a Personal Prompt Library10 minutes

1 sujet de discussionTotal 10 minutes

Applying AI to Routine Work Tasks10 minutes

This module is the first of two role-specific deep dives. It focuses on professionals whose work centers on communication, content, customer experience, and direct selling. Learners will develop concrete, reusable AI workflows for writing, campaigns, visuals and pitch decks, customer support, and frontline sales conversations.

Inclus

15 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion

15 vidéosTotal 94 minutes

Module Introduction 2 minutes
Drafting Professional Emails and Memos 7 minutes
Long-Form Content With Consistent Voice 7 minutes
Editing and Proofreading at Speed 7 minutes
Audience Research and Personas 6 minutes
Building a Campaign in One Session 8 minutes
Social Media and Short-Form Content 7 minutes
Visuals, Charts, and Pitch Decks with AI 7 minutes
Drafting Customer Responses and Replies 7 minutes
Summarizing Customer Feedback at Scale 7 minutes
Account Communications and Follow-Up 7 minutes
Why AI Matters for Frontend Sales Staff 6 minutes
Quick Product Research During a Customer Conversation 6 minutes
Personalized Recommendations and Matched Add-Ons 6 minutes
Handling Objections and Rehearsing the Close 6 minutes

1 lectureTotal 5 minutes

Salesforce State of Sales Report 5 minutes

1 devoirTotal 20 minutes

AI for Communication, Marketing, Customer, and Frontend Sales Roles20 minutes

1 évaluation par les pairsTotal 10 minutes

Hands-On-Learning: Build Your Frontend Sales Prompt Kit10 minutes

1 sujet de discussionTotal 10 minutes

Using AI to Strengthen Sales Conversations10 minutes

This module covers the back-office disciplines where AI generates the highest measurable productivity gains. Learners will use AI tools to automate reports, handle basic financial analysis, build talent pipelines, and design human resources workflows that scale without losing the human touch.

Inclus

10 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion

10 vidéosTotal 66 minutes

Module Introduction 2 minutes
Standard Operating Procedures with AI 7 minutes
Project Plans and Status Reports 7 minutes
Meeting Prep, Notes, and Action Items 8 minutes
Working with Spreadsheets Using AI 7 minutes
Turning Numbers into Narrative 7 minutes
AI for Budgeting and Forecasting 6 minutes
Job Descriptions and Inclusive Language 7 minutes
Resume Screening Assistance 8 minutes
Onboarding, Learning, and 1:1 Prep 7 minutes

1 lectureTotal 5 minutes

WEF Future of Jobs Report 2025 5 minutes

1 devoirTotal 20 minutes

AI for Operations, Finance, and People Operations20 minutes

1 évaluation par les pairsTotal 10 minutes

Hands-On-Learning: Automate One Back-Office Workflow End to End 10 minutes

1 sujet de discussionTotal 10 minutes

Evaluating AI Opportunities and Limits in Business Functions10 minutes

This final module raises the perspective from individual user to team leader. Learners will understand the practical risks of AI in the workplace, how to use AI responsibly, and how to design adoption plans that work for real teams. The module ends with a forward-looking view on agentic AI and what is coming next.

Inclus

10 vidéos1 lecture1 devoir2 évaluations par les pairs1 sujet de discussion

10 vidéosTotal 61 minutes

Module Introduction 2 minutes
Data Privacy and Confidential Information 7 minutes
Bias, Hallucinations, and Verification 7 minutes
Intellectual Property and AI-Generated Content 7 minutes
Building an AI Policy Your Team Will Follow 6 minutes
Running an AI Pilot Inside Your Team 7 minutes
Coaching Colleagues into AI Fluency 6 minutes
From Chatbots to AI Agents 7 minutes
AI in Your Industry Over the Next Two Years 7 minutes
Staying Current as the Tools Change 6 minutes

1 lectureTotal 5 minutes

NIST AI Risk Management Framework 5 minutes

1 devoirTotal 20 minutes

Leading AI Adoption: Risk, Ethics, and Strategy20 minutes

2 évaluations par les pairsTotal 70 minutes

Hands-On-Learning: Draft a One-Page AI Adoption Plan 10 minutes
Project: Run a Cross-Functional AI Sprint: Launch Week for a Small Brand60 minutes

1 sujet de discussionTotal 10 minutes

Preparing for an AI-Driven Future of Work10 minutes

Instructeurs

Starweaver

572 Cours1 160 438 apprenants

Paul Siegel

Starweaver

5 Cours574 apprenants

Offert par

Starweaver

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Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Foire Aux Questions

Absolutely. This course is built specifically for that, requiring nothing more than comfort with everyday office software like email and spreadsheets. No coding, data science, or prior AI experience is needed. Generative AI tools like ChatGPT, Claude, Copilot, and Gemini are designed to work in plain English, which means the skill this course teaches is how to ask the right questions, not how to write code.

No, and this is one of the most important misconceptions this course addresses. AI for non-technical professionals is not about building models or writing algorithms. It's about knowing which AI tool to use for which task, how to prompt it effectively, and how to verify the output before using it, skills this course covers across five role-based modules for marketing, sales, operations, finance, and HR.

The fastest path is role-based, hands-on practice rather than theory. This course teaches practical AI for professionals by walking through real workplace tasks, drafting emails, summarizing documents, building campaign briefs, analyzing spreadsheets, screening resumes, and handling customer communications, using ChatGPT, Copilot, Claude, and Gemini in every module. By the end, you'll have a personal prompt library and a reusable workflow for your specific role.

The four main tools this course covers are ChatGPT (general-purpose writing, analysis, and brainstorming), Microsoft Copilot (integrated into Word, Excel, Outlook, and PowerPoint), Claude (long-form writing, document analysis, and structured reasoning), and Google Gemini (research, image generation, and Google Workspace integration). The course also covers NotebookLM for source-grounded research and Perplexity for cited search, giving you a complete toolkit without a single line of code.

There's no single winner, each excels at different tasks. ChatGPT is the most versatile general-purpose tool. Microsoft Copilot is the strongest choice if you live in Word, Excel, or Outlook. Claude handles long documents and nuanced writing better than the others. Google Gemini is the natural fit for Gmail, Docs, and Sheets users. This course teaches you a four-question decision rule for matching the right tool to any task, so you're never guessing.

Claude is particularly strong at analyzing long documents in a single pass, maintaining consistent voice across multi-page writing, and producing structured reasoning outputs, capabilities that make it the preferred tool in this course for contract review, board commentary, and detailed report drafting. Gemini is stronger on real-time research, image generation, and deep Google Workspace integration. Both are covered in this course, with clear guidance on when to reach for each.

More relevant than ever. Roughly three-quarters of knowledge workers already use AI tools in some form, and most employers now expect basic AI fluency across roles, not just in technical teams. This AI course for non-technical professionals is designed for exactly that expectation: it teaches the prompting, validation, and workflow skills that make you a more effective professional today.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.