Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 17 modules dans ce cours
Advanced analytics teams don't rely on a single technique — they combine AI-driven optimization, causal inference, and probabilistic simulation to solve problems that simpler methods can't touch. In this course, you will build that multi-method capability. You will apply ensemble AI techniques and linear programming to prescribe optimal actions, use propensity-score matching and causal discovery to confirm that your insights reflect true cause-and-effect relationships, and run Monte Carlo simulations to quantify risk and uncertainty in your recommendations.
Along the way, you will evaluate trade-offs across accuracy, interpretability, and computational efficiency — the judgment calls that separate capable analysts from trusted advisors. Each skill builds toward a capstone project in which you synthesize all methods into an integrated marketing mix optimization framework, complete with an executive-ready recommendation.
Whether you are advancing in data science, moving into an analytics leadership role, or building portfolio credentials that demonstrate strategic analytical thinking, this course gives you the end-to-end toolkit to do it.
Learners will apply an ensemble of core, advanced, and generative AI techniques to solve a defined business decision problem while documenting model selection rationale.
Inclus
2 vidéos1 lecture1 devoir1 laboratoire non noté
Afficher les informations sur le contenu du module
2 vidéos•Total 11 minutes
Implementing Ensemble AI Models Step-by-Step•5 minutes
Building Your First Ensemble AI Model with Python•6 minutes
1 lecture•Total 10 minutes
Ensemble AI Techniques for Business Applications•10 minutes
1 devoir•Total 6 minutes
Ensemble AI Techniques Assessment•6 minutes
1 laboratoire non noté•Total 20 minutes
Ensemble AI Model Development for Business Optimization•20 minutes
Learners will evaluate the performance trade-offs between accuracy, latency, and interpretability of at least three AI techniques on the same dataset and recommend the optimal choice.
Inclus
1 vidéo2 lectures2 devoirs
Afficher les informations sur le contenu du module
1 vidéo•Total 3 minutes
Why Performance Trade-offs Matter in Business AI Decisions•3 minutes
2 lectures•Total 17 minutes
Understanding AI Performance Trade-offs in Business Context•11 minutes
Podcast: Navigating AI Performance Trade-offs in Practice•6 minutes
2 devoirs•Total 25 minutes
Strategic AI Performance Trade-off Analysis•18 minutes
Learners will apply linear programming optimization for product mix decisions and evaluate competing prescriptive scenarios using weighted-scoring models for stakeholder presentation.
Inclus
2 vidéos3 devoirs
Afficher les informations sur le contenu du module
2 vidéos•Total 12 minutes
Linear Programming Fundamentals for Business Optimization•6 minutes
Implementing Linear Programming with Python for Product Mix Optimization•7 minutes
3 devoirs•Total 53 minutes
Apply AI Techniques & Prescriptives - Course Assessment•25 minutes
Learners will evaluate the validity of causal assumptions (ignorability, overlap, positivity) for a given business experiment and suggest mitigation steps.
Inclus
2 vidéos2 lectures1 devoir
Afficher les informations sur le contenu du module
2 vidéos•Total 12 minutes
When Assumptions Break: The Hidden Risks in Causal Analysis•5 minutes
The Three Pillars of Causal Inference: Assumptions That Make or Break Analysis•8 minutes
2 lectures•Total 18 minutes
Diagnostic Methods for Assumption Validation in Business Contexts•12 minutes
Podcast: Practical Assumption Testing: A Diagnostic Workflow for Business Analysts•6 minutes
1 devoir•Total 6 minutes
Causal Assumptions and Diagnostic Validation•6 minutes
PC Algorithm Implementation - Integration
Module 9•24 minutes à terminer
Détails du module
Learners will apply the PC or FCI algorithm to a marketing dataset, interpret the learned causal graph, and validate edges with domain experts.
Inclus
2 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
2 vidéos•Total 10 minutes
Discovering Hidden Causal Networks in Marketing Data•4 minutes
PC Algorithm Fundamentals for Causal Discovery in Marketing•7 minutes
1 lecture•Total 7 minutes
Podcast: Implementing PC Algorithm Analysis in Python for Marketing Data•7 minutes
1 devoir•Total 7 minutes
PC Algorithm and Causal Discovery Methods•7 minutes
Bootstrap Stability Analysis - Assessment
Module 10•1 heure à terminer
Détails du module
Learners will evaluate robustness of discovered relationships via bootstrap resampling and report stability metrics.
Inclus
2 vidéos2 lectures3 devoirs
Afficher les informations sur le contenu du module
2 vidéos•Total 10 minutes
When Causal Discoveries Mislead: The Stability Crisis•3 minutes
Bootstrap Resampling Methods for Causal Discovery Validation•7 minutes
2 lectures•Total 17 minutes
Statistical Foundations of Bootstrap Stability Analysis•11 minutes
Podcast: Implementing Bootstrap Stability Analysis: A Python Workflow•6 minutes
A/B Test Decision-Making: Statistical vs. Practical Significance Evaluation•18 minutes
Simulation Models - Foundation
Module 13•1 heure à terminer
Détails du module
Learners will understand the theoretical foundations of simulation modeling and prepare to build Monte Carlo models for business applications.
Inclus
1 vidéo2 lectures2 devoirs
Afficher les informations sur le contenu du module
1 vidéo•Total 7 minutes
Building Your First Monte Carlo Model: Core Mechanics•7 minutes
2 lectures•Total 14 minutes
Foundations of Monte Carlo Simulation•8 minutes
Podcast: From Theory to Practice: Simulation Success Stories•6 minutes
2 devoirs•Total 15 minutes
Design Your First ROI Simulation Framework•10 minutes
Simulation Foundations Knowledge Check•5 minutes
Monte Carlo Simulation - Core Application
Module 14•1 heure à terminer
Détails du module
Learners will build functional Monte Carlo simulation models using Excel and Python, executing 10,000+ iterations to generate probability distributions for project ROI analysis.
Inclus
2 vidéos2 lectures1 devoir1 laboratoire non noté
Afficher les informations sur le contenu du module
2 vidéos•Total 11 minutes
The Power of 10,000 Scenarios•3 minutes
Excel Monte Carlo Implementation Essentials•7 minutes
2 lectures•Total 17 minutes
Podcast: Excel Simulation Mastery: From Setup to Insights•7 minutes
Python Implementation for Advanced Simulation•10 minutes
1 devoir•Total 5 minutes
Monte Carlo Implementation Mastery Check•5 minutes
1 laboratoire non noté•Total 20 minutes
Complete ROI Simulation Implementation•20 minutes
Risk Analysis & Convergence - Integration
Module 15•1 heure à terminer
Détails du module
Learners will master sensitivity analysis through tornado charts and convergence testing to determine optimal iteration counts for reliable simulation results.
Inclus
1 vidéo2 lectures2 devoirs
Afficher les informations sur le contenu du module
1 vidéo•Total 8 minutes
Tornado Charts and Sensitivity Analysis Fundamentals•8 minutes
2 lectures•Total 15 minutes
Podcast: Mastering Convergence Analysis for Reliable Simulations•6 minutes
Advanced Risk Modeling with Currency Exchange Applications•9 minutes
2 devoirs•Total 15 minutes
Complete Sensitivity and Convergence Analysis•10 minutes
Risk Analysis and Convergence Mastery Check•5 minutes
Practical Applications - Assessment
Module 16•1 heure à terminer
Détails du module
Learners will integrate all Monte Carlo simulation skills through comprehensive practical applications and demonstrate mastery via course-level graded assessment covering all learning outcomes.
Inclus
2 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
2 vidéos•Total 12 minutes
From Simulation to Strategic Success•4 minutes
Integration Framework for Monte Carlo Excellence•8 minutes
1 lecture•Total 6 minutes
Podcast: Real-World Monte Carlo Success Stories and Lessons•6 minutes
2 devoirs•Total 29 minutes
Monte Carlo Simulation Mastery - Course Assessment•14 minutes
Comprehensive Monte Carlo Project Integration•15 minutes
Project: Optimization & Experimentation Framework
Module 17•2 heures à terminer
Détails du module
You will build a Marketing Mix Optimization Framework that integrates causal inference, prescriptive optimization, and Monte Carlo simulation into a single decision support deliverable. Working with real marketing channel spend and conversion data, you will validate causal effects, recommend an optimal budget allocation, and quantify the risk of the proposed plan. The final deliverable combines a Python analysis notebook with an executive summary suitable for C-level presentation.
Inclus
4 lectures1 devoir
Afficher les informations sur le contenu du module
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.