Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 2 modules dans ce cours
With the digitization of information, most expertise is now available online with search engines such as Google. Therefore, experts for hire for certified occupations such as law, medicine, and accounting are likely to be automated and commodified. As a result, one has to transition from an expert for hire to a trusted advisor. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, is based on interviews with more than 30 CEOs and chairmans of very large enterprises with the goal of identifying attributes of a trusted advisor. We highlight 7 specific attributes of great advisors including integrity, empathy, selfless independence, and big picture thinking. The best trusted advisors are those who have experienced adversity in their own lives.
This module compares and contrasts experts for hire and trusted advisors. Expertise is becoming automated and there is a growing need for experts for hire to become trusted advisors especially in financial and health services. While expertise is becoming commodified, there is also a shortage of trusted advisors.
Inclus
20 vidéos4 lectures2 devoirs3 sujets de discussion
Afficher les informations sur le contenu du module
20 vidéos•Total 63 minutes
Course Intro•0 minutes
How to Become a Trusted Advisor - 01•6 minutes
How to Become a Trusted Advisor - 02•3 minutes
How to Become a Trusted Advisor - 03•3 minutes
How to Become a Trusted Advisor - 04•3 minutes
How to Become a Trusted Advisor - 05•4 minutes
How to Become a Trusted Advisor - 06•4 minutes
How to Become a Trusted Advisor - 07•5 minutes
How to Become a Trusted Advisor - 08•5 minutes
How to Become a Trusted Advisor - 09•2 minutes
How to Become a Trusted Advisor - 10•3 minutes
How to Become a Trusted Advisor - 11•5 minutes
How to Become a Trusted Advisor - 12•2 minutes
How to Become a Trusted Advisor - 13•2 minutes
How to Become a Trusted Advisor - 14•5 minutes
How to Become a Trusted Advisor - 15•2 minutes
How to Become a Trusted Advisor - 16•2 minutes
How to Become a Trusted Advisor - 17•2 minutes
How to Become a Trusted Advisor - 18•2 minutes
How to Become a Trusted Advisor - 19•4 minutes
4 lectures•Total 30 minutes
About this course•5 minutes
About the Assignments•5 minutes
Discussion Forum Guidleines•10 minutes
Discussion Forum Guidleines•10 minutes
2 devoirs•Total 60 minutes
Module 1 Summative Quiz•30 minutes
Module 1 Practice Quiz•30 minutes
3 sujets de discussion•Total 30 minutes
Meet and Greet•10 minutes
Meet and Greet•10 minutes
"Becoming a Trusted Advisor" Discussion •10 minutes
How Companies Gain Competitive Advantage Through Customer Loyalty
Module 2•4 heures à terminer
Détails du module
The purpose of business is to create and retain customers. While we have significant knowledge about creating first time customers, we are still learning how to retain our existing customers. Companies gain cost, growth, and innovation advantages through customer loyalty. In service industries, customers remain loyal to the first company they use. Only disruptions in company policy, operations or mergers and acquisitions affect customers’ loyalty.
Inclus
18 vidéos1 lecture2 devoirs1 évaluation par les pairs1 sujet de discussion
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18 vidéos•Total 69 minutes
Gaining Competitive Advantage Through Customer Loyalty - 01•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 02•5 minutes
Gaining Competitive Advantage Through Customer Loyalty - 03•4 minutes
Gaining Competitive Advantage Through Customer Loyalty - 04•1 minute
Gaining Competitive Advantage Through Customer Loyalty - 05•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 06•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 07•4 minutes
Gaining Competitive Advantage Through Customer Loyalty - 08•4 minutes
Gaining Competitive Advantage Through Customer Loyalty - 09•5 minutes
Gaining Competitive Advantage Through Customer Loyalty - 10•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 11•4 minutes
Gaining Competitive Advantage Through Customer Loyalty - 12•5 minutes
Gaining Competitive Advantage Through Customer Loyalty - 13•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 14•5 minutes
Gaining Competitive Advantage Through Customer Loyalty - 15•5 minutes
Gaining Competitive Advantage Through Customer Loyalty - 16•3 minutes
Gaining Competitive Advantage Through Customer Loyalty - 17•4 minutes
Gaining Competitive Advantage Through Customer Loyalty - 18•4 minutes
1 lecture•Total 10 minutes
The Soul of a Great Professional•10 minutes
2 devoirs•Total 60 minutes
Module 2 Summative Quiz•30 minutes
Module 2 Practice Quiz•30 minutes
1 évaluation par les pairs•Total 90 minutes
Submit Your Project Here•90 minutes
1 sujet de discussion•Total 10 minutes
General "Customer Loyalty" Discussion•10 minutes
Obtenez un certificat professionnel
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