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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 6 modules dans ce cours
This course, "Business Model & Product Pitch," equips you with the knowledge to develop and pitch a compelling business model. You will learn about various business models, pricing frameworks, cost analysis, and growth planning. Additionally, you will create a minimum viable product (MVP), explore financing pathways, and prepare an investor pitch to attract potential investors.
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3 vidéos
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3 vidéos•Total 15 minutes
Introduction to Information Technology Entrepreneurship & Startup•8 minutes
Personal Introduction•4 minutes
Course Overview•4 minutes
Module 1: Business Model & Pricing
Module 2•3 heures à terminer
Détails du module
In this module, you will explore various types of business models and learn how to identify the most suitable one for your startup. You will also develop a pricing framework, considering different pricing strategies and examples to ensure your product is competitively priced.
Inclus
8 vidéos2 devoirs
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8 vidéos•Total 46 minutes
Module 1 Overview•1 minute
Types of Business Models - Part 1•7 minutes
Types of Business Models - Part 2•7 minutes
Types of Business Models - Part 3•7 minutes
Types of Business Models - Part 4•7 minutes
Types of Business Models - Part 5•7 minutes
Pricing Example•4 minutes
Considerations for Pricing•6 minutes
2 devoirs•Total 120 minutes
Graded Exam•60 minutes
Practice Exam•60 minutes
Module 2: Analyze Cost & Growth Plan
Module 3•3 heures à terminer
Détails du module
This module focuses on understanding and analyzing the cost structures of your business. You will learn how to calculate customer lifetime value (CLTV) and customer acquisition cost (COCA), and explore strategies to reduce COCA. Additionally, you will chart a growth plan to ensure sustainable business expansion.
Inclus
8 vidéos2 devoirs
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8 vidéos•Total 36 minutes
Module 2 Overview•1 minute
Calculating CLTV•5 minutes
CLTV with NPV•7 minutes
Charting the Sales Process - Part 1•5 minutes
Charting the Sales Process - Part 2•4 minutes
Calculating COCA•8 minutes
Reducing COCA - Part 1•4 minutes
Reducing COCA - Part 2•3 minutes
2 devoirs•Total 120 minutes
Graded Exam•60 minutes
Practice Exam•60 minutes
Module 3: MVP Development & Financing Pathways
Module 4•3 heures à terminer
Détails du module
In this module, you will create a minimum viable product (MVP) and develop a comprehensive growth plan. You will also explore various financing pathways, including seed funding, angel investors, venture capital, and loans, while learning how to protect your intellectual property.
Inclus
10 vidéos2 devoirs
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This module will guide you through the process of preparing and delivering an effective investor pitch. You will learn how to find and choose potential investors, create a compelling slide deck, and practice best practices for pitching to secure the necessary funding for your startup.
Inclus
11 vidéos1 lecture2 devoirs
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11 vidéos•Total 58 minutes
Module 4 Overview•2 minutes
Finding Potential Investors•6 minutes
Choosing Investors•6 minutes
Preparation Best Practices•5 minutes
Contents of the Slide Deck•7 minutes
Example Slide Deck - Part 1•5 minutes
Example Slide Deck - Part 2•6 minutes
Example Slide Deck - Part 3•5 minutes
Example Slide Deck - Part 4•4 minutes
Course Recap•3 minutes
Specialization Recap•9 minutes
1 lecture
Reference Books for Additional Reading•0 minutes
2 devoirs•Total 120 minutes
Graded Exam•60 minutes
Practice Exam•60 minutes
Explore the Carlson School of Management's Management of Information Systems (MIS) Research Center
Module 6•10 minutes à terminer
Détails du module
Inclus
1 lecture
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1 lecture•Total 10 minutes
Carlson School of Management: Management of Information Systems (MIS) Research Center•10 minutes
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Étudiant(e) depuis 2018
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Étudiant(e) depuis 2020
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
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Is financial aid available?
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