Engaging in Enterprise Growth and Innovation

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Engaging in Enterprise Growth and Innovation

Instructeur : Marc H Meyer

Inclus avec En savoir plus

Demander à Coursera

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Apply the frameworks and methods for user-centered design to improve the user’s experience of a healthcare product or service
Explore design methods to create new healthcare product, system and service concepts with a specific architecture and design points for each element
Explore concepts and methods to design and utilize technology platforms for new products and services

Compétences que vous acquerrez

Catégorie : Product Strategy
Catégorie : New Product Development
Catégorie : Case Studies
Catégorie : Business Development
Catégorie : Service Design
Catégorie : Software As A Service
Catégorie : Strategic Thinking
Catégorie : Technology Strategies
Catégorie : Product Design
Catégorie : Digital Transformation
Catégorie : Solution Design
Catégorie : User Research
Catégorie : Design Thinking
Catégorie : User Centered Design
Catégorie : Health Technology
Catégorie : Innovation
Catégorie : Business Strategy
Catégorie : Value Propositions
Catégorie : Competitive Analysis

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

17 devoirs

Enseigné en Anglais

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Il y a 4 modules dans ce cours

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

Inclus

5 vidéos17 lectures4 devoirs2 éléments d'application1 sujet de discussion

5 vidéosTotal 28 minutes

Develop a Customer Research Plan8 minutes
Understanding User Pain Points3 minutes
Define the Full Use Case with Perceived and Latent Needs7 minutes
Personas for User Needs7 minutes
Creating a Customer Value Proposition4 minutes

17 lecturesTotal 135 minutes

Course Overview2 minutes
Syllabus 10 minutes
Meet Your Faculty: Dr. Marc Meyer10 minutes
Meet your Faculty: Dr. John D. Halamka2 minutes
Academic Integrity1 minute
Recommended Reading: The Fast Path to Corporate Growth5 minutes
Module Introduction2 minutes
User Needs Template 1: Target User, Use Case, and Buyer Focus2 minutes
User Needs Template 210 minutes
User Needs Template 32 minutes
User Needs Template 42 minutes
Practice Exercise: User Needs Template 410 minutes
Develop Clear Personas1 minute
Practice: User Needs Template 5: Personas10 minutes
User Needs Template 6: The Customer Value Proposition1 minute
Healthcare Innovation Project Milestone 2 Preview5 minutes
User-Centered Design - Empathy60 minutes

4 devoirsTotal 55 minutes

Practice Exercise: User Needs Template 25 minutes
Practice Exercise: User Needs Template 320 minutes
Module 1 Quiz20 minutes
Module 1 Honors10 minutes

2 éléments d'applicationTotal 8 minutes

Drag and Drop Interactive: Perceived and Latent Needs3 minutes
Practice Exercise: User Needs Template 65 minutes

1 sujet de discussionTotal 15 minutes

Milestone 1: User Centered Designs15 minutes

In this module, you will begin learning how to systematically translate the gathered user and buyer insights into compelling design. The focus of this module is on development of new products and systems solutions.

Inclus

8 vidéos14 lectures5 devoirs1 évaluation par les pairs1 sujet de discussion1 plugin

8 vidéosTotal 44 minutes

Module Introduction3 minutes
Step 1: Develop a Design Vision9 minutes
Step 2: Assess Impact on the User and Use Cases5 minutes
Layered, Modular Architecture Design8 minutes
Industrial Example of Modular Design4 minutes
Don’t Forget the Packaging7 minutes
Composite Design for Rapid Implementation5 minutes
Create Prototypes4 minutes

14 lecturesTotal 37 minutes

Six Steps of the Design Process10 minutes
Design Template 1: Concept Sketch2 minutes
What Makes Compelling Designs?2 minutes
Assessing Impact of an Innovation Design2 minutes
Design Template 2: Assess the Impact of the Design1 minute
Practice Exercise: Design Template 25 minutes
Step 3: Develop a Layered Architecture1 minute
Layered Architecture in Healthcare Example3 minutes
Step 4: Define “Packaging” for your Innovation1 minute
Step 5: Composite Design for Rapid Implementation2 minutes
Drug Eluting Stent Composite Design Example1 minute
Step 6: Create Prototypes1 minute
Design Template 7: Define the Prototype - MVP1 minute
Practice Exercise: Design Template 75 minutes

5 devoirsTotal 65 minutes

Question to Consider 1 minute
Check Your Knowledge1 minute
Drug Eluting Stent Composite Design Practice3 minutes
Module 2 Quiz30 minutes
Module 2 Honors30 minutes

1 évaluation par les pairsTotal 60 minutes

Healthcare Innovation Project 60 minutes

1 sujet de discussionTotal 30 minutes

Thinking About Design30 minutes

1 pluginTotal 28 minutes

Idealized Design, Systems Thinking and a Model for Outlier Innovation by Dr. Russell Ackoff28 minutes

This module continues to explore how user and buyer insights are translated into compelling design. The focus is more specifically on architecture software, services, and platform design.

Inclus

11 vidéos8 lectures4 devoirs1 sujet de discussion

11 vidéosTotal 59 minutes

Module Overview2 minutes
Software Applications4 minutes
A Healthcare Security Example7 minutes
Software Framework6 minutes
Designing Services: Two Major Frameworks5 minutes
A Worker's Comp Example7 minutes
Platforming Definitions5 minutes
Modularity, Scalability, and Good, Better, Best 9 minutes
Video: IoT Systems Innovations6 minutes
IoT Systems Innovations: Industrial Example4 minutes
Consumer Cases IoT Dental Example3 minutes

8 lecturesTotal 32 minutes

Software, Services, and Process Design1 minute
Healthcare Innovation Project Review 10 minutes
Design Template 4: Software Architecture and Strat2 minutes
Designing External-facing Services2 minutes
Design Template 5 and 62 minutes
Practice Exercise: Design Template 610 minutes
Platforming for Products, Systems, and Services2 minutes
IoT System3 minutes

4 devoirsTotal 56 minutes

Innovation Process Steps3 minutes
Check Your Knowledge30 minutes
Module 3 Quiz15 minutes
Module 3 Honors8 minutes

1 sujet de discussionTotal 40 minutes

Products, Product Lines, and Platforms - Milestone 340 minutes

Innovation should be viewed as investments to improve quality, productivity, or asset utilization. That means that healthcare innovators – you – must understand the hospital as a business and strategies for improving its own financial health as an operating entity. This is the primary focus of this Module.

Inclus

7 vidéos11 lectures4 devoirs1 élément d'application

7 vidéosTotal 33 minutes

Innovation and the Business Case Introduction6 minutes
OPEX3 minutes
CAPEX3 minutes
CAGR4 minutes
Digital Business Process Transformation3 minutes
Business Case Templates3 minutes
The Mayo Business Case12 minutes

11 lecturesTotal 111 minutes

Making the Business Case1 minute
Financial Drivers for a Business2 minutes
Framework for Creating Value and Assessing Performance8 minutes
Types of Innovation Projects2 minutes
Business Case Template 15 minutes
Business Case Template 25 minutes
Practice Exercises - Business Case Examples60 minutes
Creating a Stakeholder Management Plan7 minutes
Congratulations1 minute
The Income Statement10 minutes
The Balance Sheet10 minutes

4 devoirsTotal 216 minutes

Check Your Knowledge3 minutes
Check Your Knowledge180 minutes
Module 4 Quiz30 minutes
Module 4 Honors3 minutes

1 élément d'applicationTotal 60 minutes

Power Tower Perspective60 minutes

Instructeur

Marc H Meyer

Northeastern University

4 Cours942 apprenants

Offert par

Northeastern University

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