Ethical Influence: Build Trust And Sell With Integrity

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Ethical Influence: Build Trust And Sell With Integrity

Ce cours fait partie de Spécialisation "The Science Of Sales: Behavioural Insights And Psychology"

Instructeur : The Expert Academy

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Demander à Coursera

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Apply ethical judgement to sales and influence situations.
Use active listening to build trust, rapport and respect.
Recognise how emotional intelligence supports stronger customer relationships.
Build empathy-led customer strategies that improve trust and retention.

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

juillet 2026

Évaluations

8 devoirs

Enseigné en Anglais

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Ce cours fait partie de la Spécialisation "The Science Of Sales: Behavioural Insights And Psychology"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

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Il y a 4 modules dans ce cours

This course explores how ethical influence, empathy and trust shape responsible sales relationships. Learners examine how ethical judgement supports long-term credibility and how responsible influence helps buyers feel respected, informed and confident.

The course begins by exploring the principles of ethical business behaviour and how integrity, transparency and accountability affect customer trust. Learners then develop active listening skills that help them build rapport, understand buyer concerns and create more constructive conversations. The course also examines how emotional intelligence and customer empathy strengthen relationships, reduce friction and support better sales outcomes. Learners consider how empathy-led customer strategies can improve trust, loyalty and long-term relationship value. By the end of the course, learners will be able to apply ethical judgement, practise active listening and use empathy-led sales behaviours to influence responsibly, build trust and support long-term customer relationships with integrity.

This module introduces the ethical principles that support responsible influence, transparent communication and long-term business trust. You will explore how ethical decision making helps sales professionals balance commercial goals with fairness, honesty and customer wellbeing. By understanding the risks of pressure, manipulation and unclear communication, you will learn how to influence buyers in ways that protect trust and support sustainable relationships.

Inclus

6 vidéos3 lectures2 devoirs

6 vidéosTotal 34 minutes

Introduction6 minutes
Individual Ethics5 minutes
Managerial Ethics In Leadership5 minutes
Societal Impact6 minutes
Code Of Conduct6 minutes
Implementing Business Ethics5 minutes

3 lecturesTotal 30 minutes

Lesson Descriptions: Business Ethics And Responsible Influence10 minutes
Worksheets: Business Ethics And Responsible Influence10 minutes
Project: Creating Your Company’s Ethical Roadmap 10 minutes

2 devoirsTotal 60 minutes

Business Ethics Knowledge Check30 minutes
Applying Ethical Influence Strategies30 minutes

This module focuses on active listening as a foundation for ethical influence and buyer trust. You will learn how to listen with attention, ask more thoughtful questions and respond in ways that help buyers feel understood and respected. By strengthening your listening skills, you will be better equipped to uncover real needs, reduce resistance and guide conversations with empathy and clarity.

Inclus

6 vidéos2 lectures2 devoirs

6 vidéosTotal 37 minutes

Understanding Active Listening 8 minutes
Developing Focused Listening Skills 5 minutes
Asking Questions And Clarifying Messages6 minutes
Managing Emotions And Biases 7 minutes
Applying Active Listening In Leadership 5 minutes
Sustaining Active Listening As A Habit6 minutes

2 lecturesTotal 20 minutes

Lesson Descriptions: Active Listening And Buyer Trust10 minutes
Project: Building Your Active Listening Blueprint10 minutes

2 devoirsTotal 60 minutes

Active Listening Knowledge Check30 minutes
Applying Active Listening Strategies30 minutes

This module explores how emotional intelligence strengthens buyer relationships and improves the quality of sales conversations. You will examine how self-awareness, empathy and emotional regulation help you respond effectively to buyer concerns, tension and uncertainty. By applying emotional intelligence in sales interactions, you will learn how to build stronger connections, maintain credibility and support more positive customer experiences.

Inclus

6 vidéos3 lectures2 devoirs

6 vidéosTotal 40 minutes

Introduction To Emotional Intelligence In Customer Service And Sales6 minutes
Emotional Intelligence, Customer Service And Sales9 minutes
Customer Service And Emotional Triggers9 minutes
Emotional Intelligence And Rapport Building5 minutes
The Benefits Of Emotional Intelligence To Customer Service6 minutes
How To Develop Self-Awareness And Emotional Intelligence6 minutes

3 lecturesTotal 30 minutes

Lesson Descriptions: Emotional Intelligence And Customer Relationships10 minutes
Worksheets: Emotional Intelligence And Customer Relationships10 minutes
Project: Building Emotional Intelligence In Customer Interactions10 minutes

2 devoirsTotal 60 minutes

Emotional Intelligence Knowledge Check30 minutes
Applying Emotional Intelligence In Sales Conversations30 minutes

This module shows how empathy can shape customer-centred sales strategies that attract, support and retain buyers over time. You will explore how understanding customer needs, expectations and emotional drivers can improve trust, loyalty and long-term value. By applying empathy-led thinking, you will learn how to align commercial outcomes with buyer confidence, relationship quality and responsible selling.

Inclus

5 vidéos3 lectures2 devoirs

5 vidéosTotal 36 minutes

Introduction To Customer Experience 5 minutes
How To Be “On Purpose”5 minutes
Step Into Your Customer’s Shoes 9 minutes
Build Your Own Strategy 10 minutes
Finding The Perfect Balance Of Unique And Consistent Customer Experience 7 minutes

3 lecturesTotal 30 minutes

Lesson Descriptions: Empathy And Customer-Centred Selling10 minutes
Worksheets: Empathy And Customer-Centred Selling10 minutes
Project: Designing An Empathetic And Innovative Customer Experience Strategy10 minutes

2 devoirsTotal 25 minutes

Empathetic Customer Strategy Knowledge Check15 minutes
Applying Empathy-Led Customer Strategies10 minutes

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Instructeur

The Expert Academy

16 Cours1 107 apprenants

Offert par

The Expert Academy

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Foire Aux Questions

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