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Google Analytics for SEO Queries

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Google Analytics for SEO Queries

Ce cours fait partie de Spécialisation "Google Analytics: Reports & Traffic Analysis"

Instructeur : Hurix Digital

Inclus avec

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 heure à compléter

Planning flexible

Apprenez à votre propre rythme

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

1 heure à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Accurate performance measurement depends on proper analytics integration and a clear understanding of the required administrative access paths.
Non-branded search queries reveal genuine user intent and organic discovery patterns that branded searches cannot provide.
Systematic filtering and exporting of search performance data enables evidence-based content strategy and SEO optimization decisions.
Basic analytics configuration skills scale exponentially across all digital marketing measurement and optimization activities.

Compétences que vous acquerrez

Catégorie : Web Analytics
Catégorie : Web Analytics and SEO
Catégorie : Performance Measurement
Catégorie : Keyword Research
Catégorie : Gap Analysis
Catégorie : Content Performance Analysis
Catégorie : Content Optimization
Catégorie : Data Import/Export
Catégorie : Prioritization
Catégorie : Search Engine Optimization
Catégorie : Workflow Management
Catégorie : Data Integration

Outils que vous découvrirez

Catégorie : Google Analytics

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

janvier 2026

Évaluations

4 affectations¹

Noté par l'IA voir l'avis de non-responsabilité

Enseigné en Anglais

91%

of learners achieved a positive career outcome

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours fait partie de la Spécialisation "Google Analytics: Reports & Traffic Analysis"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 2 modules dans ce cours

Master the essential Google Analytics workflows that power successful SEO strategies. This course transforms beginners into confident analytics users who can seamlessly connect Search Console data and extract actionable search insights that drive organic growth. You'll learn to navigate complex administrative interfaces with precision, apply systematic filtering techniques to isolate high-value non-branded queries, and create efficient export workflows that feed directly into SEO optimization campaigns. These foundational skills form the backbone of data-driven SEO decision-making, enabling you to identify content gaps, understand user intent, and prioritize optimization efforts based on real performance data.

By the end of this course, you will be able to: • Remember the exact location of data integration settings within Google Analytics • Apply web analytics tools to export top-performing non-branded search queries This course is unique because it focuses specifically on the Google Analytics and Search Console integration that many marketers struggle with, providing step-by-step guidance through real administrative interfaces. To be successful in this course, you should have basic familiarity with digital marketing concepts and access to a Google Analytics account.

Détails du module

In this module, we lay the groundwork for using Google Analytics as a powerful engine for SEO insights. Before you can analyze queries, interpret trends, or optimize content, you need a clear understanding of how data flows into your analytics environment. This module walks you through the essential settings, integrations, and navigation patterns that ensure your SEO data is accurate, connected, and ready for meaningful analysis. By the end, you’ll have a solid foundation that makes every future report, query, and optimization decision far more reliable and impactful.

Inclus

3 vidéos1 lecture1 devoir

In this module, we shift from foundational setup to hands‑on SEO intelligence. This module focuses on the search queries that reveal how users discover your content without relying on brand awareness—arguably the most valuable signals for true organic visibility. You’ll learn how to export non‑branded query data from Google Analytics, structure it for analysis, and interpret patterns that uncover real opportunities for growth. By the end, you’ll be able to turn raw query data into actionable insights that directly inform content strategy, keyword targeting, and competitive positioning.

Inclus

3 vidéos1 lecture3 devoirs

3 vidéosTotal 13 minutes

Why Non-Branded Queries Drive Marketing Strategy2 minutes
Search Console Query Data and Export Functions6 minutes
Filtering and Exporting Non-Branded Search Queries4 minutes

1 lectureTotal 10 minutes

Understanding Query Classification and Filtering10 minutes

3 devoirsTotal 30 minutes

Non-Branded Query Export Mastery Assessment10 minutes
Export and Analyze Your Top Non-Branded Search Queries15 minutes
Non-Branded Query Analysis Knowledge Check5 minutes

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.