When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Strategy

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Introduction to Strategy

Ce cours fait partie de plusieurs programmes.

Instructeur : Edson Ito

1 901 déjà inscrits

Inclus avec

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Aucune connaissance prérequise

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Aucune connaissance prérequise

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Understand a business scenario
Use strategic tools
Identify another player’s strategy

Compétences que vous acquerrez

Catégorie : Strategic Decision-Making
Catégorie : Competitive Analysis
Catégorie : Decision Making
Catégorie : Organizational Strategy
Catégorie : Continuous Monitoring
Catégorie : Market Analysis
Catégorie : Market Dynamics
Catégorie : Strategic Thinking
Catégorie : Business Strategy
Catégorie : Analysis
Catégorie : Corporate Strategy

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

5 devoirs

Enseigné en Anglais

91%

of learners achieved a positive career outcome

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours est disponible dans le cadre de

Lorsque vous vous inscrivez à ce cours, vous devez également sélectionner un programme spécifique.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 5 modules dans ce cours

This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life.

The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course. This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.

Détails du module

This week's goal is to introduce the concept of strategy. We will discuss how strategy is an ancient concept, whose basic principles are the same since ancient times until today. We present the mission, vision, and values and describe the importance of understanding the external environment in which the company is inserted.

Inclus

10 vidéos5 lectures1 devoir1 évaluation par les pairs

10 vidéosTotal 172 minutes

Introduction to the Course6 minutes
Course Organization5 minutes
Strategy Concept12 minutes
Mission, Vision, and Values10 minutes
Elements of Strategy13 minutes
External Analysis: STEP11 minutes
External Analysis: 5 Forces32 minutes
Online Education post-COVID8 minutes
Analysis Step-by-Step13 minutes
Recording of Introduction to Strategy Live Session on 21-11-11 20:07:49 [03:45]64 minutes

5 lecturesTotal 170 minutes

Syllabus10 minutes
What is Strategy?60 minutes
Mission, Vision, and Values30 minutes
STEP, PEST or PESTEL analysis30 minutes
The five competitive forces that shape strategy40 minutes

1 devoirTotal 25 minutes

Practice quiz: Introduction to Strategy25 minutes

1 évaluation par les pairsTotal 180 minutes

Strategy and its shaping forces180 minutes

In this week we will discuss the internal analysis techniques, that is, the activities directly and indirectly related to the company's purpose, and the VRIO technique, which helps us understand which of the internal resources determine the sources of competitive advantage.

Inclus

5 vidéos3 lectures1 devoir

5 vidéosTotal 38 minutes

Internal Analysis - Introduction2 minutes
Internal Analysis15 minutes
Value Chain Analysis: Primary Activities5 minutes
Value Chain Analysis: Secondary Activities8 minutes
VRIO Analysis9 minutes

3 lecturesTotal 90 minutes

Internal Analysis15 minutes
How to map your industry's profit pool30 minutes
VRIO Analysis45 minutes

1 devoirTotal 25 minutes

Practice quiz: Internal Analysis25 minutes

This week is dedicated to the study of the SWOT - TOWS technique, which allows you to identify how to use internal resources (both strengths and weaknesses) to deal with the opportunities and threats generated by the external environment. The student will realize that this technique is different from the traditional SWOT technique.

Inclus

4 vidéos1 lecture1 devoir

Week 4 is dedicated to the discussion of Strategic monitoring techniques. Strategic monitoring is important because macro-environment variables change frequently. Therefore, it is important to use a professional system to identify changes, understand what they mean and how they affect the company's business.

Inclus

7 vidéos4 lectures1 devoir1 sujet de discussion

7 vidéosTotal 179 minutes

Strategic Monitoring - Introduction1 minute
Strategic Monitoring9 minutes
Industry Drivers7 minutes
Surprise Avoidance6 minutes
Response and Adaptation3 minutes
Recording of Introduction to Strategy Live Session on 21-12-02 20:08:48 [05:04]65 minutes
Recording of Live Session - Introduction to Strategy on 22-11-23 12:05:27 [27:10]87 minutes

4 lecturesTotal 145 minutes

Strategic Monitoring30 minutes
The next normal arrives: Trends that will define 2021—and beyond30 minutes
Anticipating disruptive innovation45 minutes
Leadership and Decision-Making40 minutes

1 devoirTotal 25 minutes

Practice quiz: Strategic Monitoring25 minutes

1 sujet de discussionTotal 10 minutes

Strategic monitoring system10 minutes

Week 5 is dedicated to the study of generic strategies, as presented by Porter. A generic strategy is a way for the company to position itself within the industry, and each of the generic strategies indicates how to use company elements to avoid direct competition against other companies that use other generic strategies.

Inclus

6 vidéos3 lectures1 devoir1 sujet de discussion

6 vidéosTotal 29 minutes

On Generic Strategies - Introduction1 minute
On Generic Strategies4 minutes
Cost Leadership8 minutes
Differentiation4 minutes
Focus10 minutes
Have a Nice Journey1 minute

3 lecturesTotal 90 minutes

Porter's Generic Strategies40 minutes
Analytical toolkit40 minutes
Staff-graded assignment instructions10 minutes

1 devoirTotal 25 minutes

Practice quiz: Generic strategies25 minutes

1 sujet de discussionTotal 10 minutes

What is your company's generic strategy?10 minutes

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.