Who is this course for?

This course is ideal for entrepreneurs, business owners, marketers, sales professionals, and team leaders who wish to leverage the power of AI to enhance their business strategies and operations. It is also suitable for anyone looking to understand how ChatGPT can be applied to boost productivity and drive business growth, regardless of the industry.

How long does it take to complete the course?

The course consists of approximately 2 hours of video content. It can be completed at your own pace, allowing flexibility for learners to absorb the material over a short period or a few sessions depending on their schedule.

Can I preview a course before enrolling?

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

When will I have access to the lectures and assignments?

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

What will I get when I enroll?

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Driving Business Success with ChatGPT – Complete Guide

Cela se termine bientôt : Obtenez des compétences de niveau supérieur avec Coursera Plus pour 199 $ (régulièrement 399 $). Économisez maintenant.

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Driving Business Success with ChatGPT – Complete Guide

Instructeur : Packt - Course Instructors

Inclus avec

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Learn how to use ChatGPT for generating innovative business strategies and ideas.
Discover ways to enhance marketing content creation and social media campaigns using ChatGPT.
Understand how to leverage ChatGPT for efficient customer service management and automation.
Master using ChatGPT to streamline business processes, reduce costs, and scale effectively.

Compétences que vous acquerrez

Catégorie : Team Building
Catégorie : Customer Support
Catégorie : Content Strategy
Catégorie : Sales Process
Catégorie : Marketing Strategies
Catégorie : Cost Reduction
Catégorie : AI Enablement

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

novembre 2025

Évaluations

10 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 9 modules dans ce cours

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Unlock the power of ChatGPT to drive your business forward in today’s AI-driven world. This course offers a comprehensive guide on integrating ChatGPT into multiple facets of business, from ideation to strategy development, marketing, customer service, and team building. By utilizing AI, you’ll discover innovative ways to maximize efficiency, streamline operations, and enhance business outcomes across various domains. The journey begins with an exploration of how ChatGPT can spark business ideas and refine strategies. You’ll learn to brainstorm effectively, leverage browsing modes, and refine outputs for maximum impact. As you move forward, the course dives into optimizing marketing efforts through compelling content creation, enhancing customer service with automated bots, and improving sales and lead generation. Each section provides hands-on insights into the practical applications of ChatGPT in real-world business processes. Next, you’ll gain key insights into managing and building stronger teams, improving internal operations, and scaling your business processes. The course concludes with a look at how to measure growth and performance with ChatGPT, ensuring your business continues to thrive as AI technologies evolve. This course is ideal for business owners, managers, and professionals looking to integrate AI into their business operations. No prior AI experience is needed, but familiarity with basic business concepts will be helpful. The course is designed to cater to all levels, from beginners to advanced users, with practical, hands-on learning. By the end of the course, you will be able to harness ChatGPT to generate business strategies, optimize marketing, streamline customer service, improve team building, and measure business growth. You’ll be equipped to leverage AI to make smarter business decisions, boost efficiency, and scale effectively.

In this module, we will introduce the course and explore how ChatGPT can play a critical role in driving business success. We will provide an overview of course objectives, structure, and key outcomes, while outlining who this course is best suited for.

Inclus

3 vidéos1 lecture

In this module, we will dive into how ChatGPT can assist in generating and refining business ideas. You will learn how to leverage brainstorming techniques, ChatGPT’s browsing mode, and evaluate strategies to drive business innovation.

Inclus

4 vidéos1 devoir

In this module, we will explore how to leverage ChatGPT in marketing and content creation. You’ll discover how to craft persuasive social media posts, emails, and integrate AI into your content strategy to save time and maximize effectiveness.

Inclus

5 vidéos1 devoir

In this module, we will explore how ChatGPT can be utilized to optimize sales processes. Learn how to identify your ideal customers, craft tailored pitches, and employ AI to increase conversion rates for more successful sales efforts.

Inclus

5 vidéos1 devoir

In this module, we will explore how to revolutionize customer service with ChatGPT. You’ll learn how to create data banks for customer interactions, implement AI bots for seamless service, and improve overall efficiency in handling customer needs.

Inclus

4 vidéos1 devoir

In this module, we will explore how ChatGPT can aid in team-building and recruitment. Learn how to use AI to identify key team needs, find the best candidates, and strengthen your business’s workforce with optimal staffing strategies.

Inclus

4 vidéos1 devoir

In this module, we will focus on using ChatGPT to enhance business processes for greater efficiency. We’ll cover how to improve financial management, meeting planning, and communication to reduce costs and scale business operations effectively.

Inclus

5 vidéos1 devoir

In this module, we will explore strategies for measuring and enhancing business growth with ChatGPT. Learn how to create a prompt database, identify areas where ChatGPT can be integrated, and leverage AI to track and optimize your business performance.

Inclus

4 vidéos1 devoir

In this module, we will summarize the entire course, highlighting key takeaways and discussing the future of AI technologies like ChatGPT in business. You will gain practical insights into integrating AI for optimal success and growth in your business operations.

Inclus

4 vidéos3 devoirs

Instructeur

Packt - Course Instructors

Packt

1 339 Cours342 333 apprenants

Offert par

Packt

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Ouvrez de nouvelles portes avec Coursera Plus

Accès illimité à 10,000+ cours de niveau international, projets pratiques et programmes de certification prêts à l'emploi - tous inclus dans votre abonnement.

Faites progresser votre carrière avec un diplôme en ligne

Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne

Découvrir les diplômes

Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires

Améliorez les compétences de vos employés pour exceller dans l’économie numérique

Foire Aux Questions

ChatGPT is an advanced AI language model designed to understand and generate human-like text based on the input it receives. Its relevance for businesses lies in its ability to enhance productivity, creativity, and efficiency across various functions such as marketing, customer service, sales, and team building. By leveraging ChatGPT, businesses can streamline operations, optimize content creation, improve decision-making, and drive innovation in the fast-paced, AI-driven market environment.

This course is designed to guide businesses through practical applications of ChatGPT to boost their operations and strategies. It covers diverse aspects such as generating business ideas, enhancing marketing, optimizing sales processes, streamlining customer service, and improving team-building efforts. The course provides insights into how businesses can use ChatGPT to maximize efficiency, reduce costs, and scale their operations effectively.

After completing the course, you will be able to effectively incorporate ChatGPT into various aspects of your business operations. You'll be equipped with the skills to use ChatGPT for brainstorming and strategy development, crafting marketing content, improving sales pitches, managing customer service, and building strong teams. Additionally, you'll learn how to measure and drive business growth with AI-driven insights and tools.

This course is designed for individuals with basic knowledge of business operations and marketing, though no advanced technical skills are required. A general understanding of how businesses function and an interest in integrating AI tools like ChatGPT into your work processes will be beneficial. The course is suitable for professionals looking to innovate their business practices and streamline workflows using AI.