How does AI improve sales operations?

AI helps improve forecasting accuracy, pipeline visibility, workflow efficiency, customer engagement, and sales planning processes.

Is this course suitable for non-technical learners?

Yes. The course is designed for both technical and non-technical business professionals interested in AI-powered sales processes.

Will I learn about AI sales tools?

Yes. The course explores AI-assisted sales technologies and automation tools used across industries.

Can AI improve sales forecasting and lead scoring?

Yes. AI-supported approaches can help strengthen forecasting accuracy, prospect evaluation, and pipeline prioritization.

What industries benefit from AI sales applications?

Technology companies, enterprises, startups, consulting firms, and service organizations benefit from AI-powered sales solutions.

Is coding required for this course?

No coding is required. The course focuses on practical AI applications for sales and business environments.

How will this course help my career?

The course helps build practical AI sales and automation skills relevant to modern business, revenue, and customer engagement teams.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Sales with AI

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Sales with AI

Instructeur : AI CERTs Team

Inclus avec

8 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

8 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Understand AI Applications in Sales: Explore how AI supports lead scoring, customer analysis, and sales planning workflows.
Evaluate AI Sales Automation Tools: Assess AI tools that improve forecasting accuracy, pipeline visibility, and workflow efficiency.
Strengthen Sales Strategy and Forecasting: Apply AI-supported approaches to improve prospect evaluation, pipeline planning, and sales decisions.
Implement AI-Driven Sales Workflows: Apply AI opportunities that improve productivity, customer engagement, and revenue performance outcomes.

Compétences que vous acquerrez

Catégorie : AI Enablement
Catégorie : Artificial Intelligence
Catégorie : Customer Insights
Catégorie : Lead Generation
Catégorie : Data-Driven Decision-Making
Catégorie : Business Development
Catégorie : Customer Engagement
Catégorie : Revenue Forecasting

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

février 2026

Évaluations

8 devoirs

Enseigné en Anglais

91%

of learners achieved a positive career outcome

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Il y a 8 modules dans ce cours

AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact.

Learners will explore industry-leading AI tools such as Salesforce Einstein, Conversica, and Uniphore to automate lead scoring, personalize outreach, and analyze sales performance in real time. By mastering predictive analytics and AI-driven insights, sales teams can identify new business opportunities, improve pipeline management, and streamline complex sales processes. The program emphasizes practical applications through hands-on workshops, case studies, and real-world examples, enabling participants to apply AI strategies immediately in their organizations. Ethical AI practices, bias mitigation, and responsible implementation are woven into the curriculum to ensure sustainable, trustworthy adoption. By the end of the course, learners will be equipped to lead AI-enhanced sales initiatives, optimize workflows, and drive measurable business growth, making them indispensable in today’s competitive sales landscape.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

Inclus

20 vidéos1 lecture1 devoir7 plugins

20 vidéosTotal 219 minutes

Navigation Video2 minutes
Audiobook: Course Introduction6 minutes
Course Introduction4 minutes
Audiobook: Module 1: Introduction to Artificial Intelligence in Sales86 minutes
Podcast: Module 1: Introduction to Artificial Intelligence in Sales43 minutes
1.1 Introduction to AI in Sales6 minutes
1.2 Key Components of AI 4 minutes
1.3 Evolution of AI5 minutes
1.4 Evolution of AI in Sales4 minutes
1.5 Role of AI in Sales5 minutes
1.6 AI tools for Sales6 minutes
1.7 Machine Learning (ML)6 minutes
1.8 Predictive Analytics6 minutes
1.9 Chatbots and Virtual Assistants5 minutes
1.10 Sales Forecasting5 minutes
1.11 Benefits & Challanges5 minutes
1.12 Success Stories & Applications of AI4 minutes
1.13 Enhanced Personalization & Virtual Sales Assistants5 minutes
1.14 Predictive Analytics & Automated Data Analysis5 minutes
1.15 Sales Process Optimization & Augmented Reality (AR) in Sales5 minutes

1 lectureTotal 10 minutes

Hands on: 110 minutes

1 devoirTotal 30 minutes

Quiz: 130 minutes

7 pluginsTotal 105 minutes

EBook: Module 1: Introduction to Artificial Intelligence (AI) in Sales15 minutes
Activity: Hotspot15 minutes
Activity: Timeline15 minutes
Activity: Tab Type 215 minutes
Activity: Carousel/ Slideshow15 minutes
Activity: True/False15 minutes
Activity: Knowledge checks15 minutes

Inclus

23 vidéos1 lecture1 devoir9 plugins

23 vidéosTotal 227 minutes

Audiobook: Module 2: Understanding Data in Sales74 minutes
Podcast: Module 2: Understanding Data in Sales55 minutes
2.1 Sales Data Categories and Their Significance6 minutes
2.2 Techniques for Effective Data Collection5 minutes
2.3 Secondary Data Collection Techniques5 minutes
2.4 Data Privacy and Ethics Considerations5 minutes
2.5 Data Analysis and Interpretation in Sales5 minutes
2.6 Data Collection and Preparation6 minutes
2.7 Descriptive Analysis & Inferential Analysis5 minutes
2.8 Data Visualization7 minutes
2.9 Data Management Methods 4 minutes
2.10 NoSQL Databases4 minutes
2.11 Data Warehouses4 minutes
2.12 Data Lakes4 minutes
2.13 Cloud Storage3 minutes
2.14 Data Protection Principles4 minutes
2.15 Purpose Limitation & Data Minimization3 minutes
2.16 Data Accuracy & Security and Confidentiality4 minutes
2.17 What is CRM Integration & Benefits4 minutes
2.18 Common CRM Integration Methods & Best Practices for CRM Integration5 minutes
2.19 Customer Relationship Management (CRM) Analytics & Business Intelligence (BI) Tools & Predictive Analytics Tools5 minutes
2.20 Importance of Ethical Use of Sales Data & Key Considerations for Ethical Use of Sales Data5 minutes
2.21 Real-World Data Applications5 minutes

1 lectureTotal 10 minutes

Hands on: 210 minutes

1 devoirTotal 30 minutes

Quiz: 230 minutes

9 pluginsTotal 135 minutes

EBook: Module 2: Straight Connector 2, Shape Understanding Data in Sales 15 minutes
Activity: Tab Type 115 minutes
Activity: Hotspot15 minutes
Activity: Popup15 minutes
Activity: Accordion15 minutes
Activity: Tab Type 115 minutes
Activity: Problem Statement: Type 115 minutes
Activity: Problem Statement: Type 215 minutes
Activity: Knowledge checks15 minutes

Inclus

23 vidéos1 lecture1 devoir9 plugins

23 vidéosTotal 317 minutes

Audiobook: Module 3: AI Technologies for Sales136 minutes
Podcast: Module 3: AI Technologies for Sales91 minutes
3.1 Understanding ML4 minutes
3.2 Role, Applications & Challanges in ML4 minutes
3.3 Understanding Predictive Analytics5 minutes
3.4 Understanding Exploratory Data Analysis (EDA) & Feature Selection Engineering5 minutes
3.5 Model Selection and Creation & Model Training and Validation4 minutes
3.6 Sales Forecasting and Prediction & Monitoring and Refinement5 minutes
3.7 Importance of Customer Interaction4 minutes
3.8 Understanding Chatbots & Benefits of Chatbots in Customer Service5 minutes
3.9 How Chatbots Work & Best Practices for Implementing Chatbots4 minutes
3.10 Understanding Segmentation & Benefits of Segmentation5 minutes
3.11 Types of Segmentation & AI Technologies for Segmentation4 minutes
3.12 Understanding Personalization in Sales & Benefits4 minutes
3.13 Leveraging AI for Personalization in Sales & Implementing Personalization Strategies 6 minutes
3.14 Enhancing User Experience with Collaborative & Content-Based Filtering3 minutes
3.15 Hybrid and ML-Enhanced Recommendation Systems4 minutes
3.16 Measuring Success: Evaluating and Implementing Recommendation Engines3 minutes
3.17 Transforming Sales with CRM and AI-Powered Lead Generation4 minutes
3.18 Sharpening Sales Strategies with Forecasting and Process Optimization3 minutes
3.19 Driving Conversions with Personalization and Predictive Analytics 4 minutes
3.20 Measuring What Matters: KPIs and Sales Funnel Analysis4 minutes
3.21 Empowering Sales with CRM, Analytics, and Coaching Strategies4 minutes

1 lectureTotal 10 minutes

Hands on: 310 minutes

1 devoirTotal 30 minutes

Quiz: 330 minutes

9 pluginsTotal 135 minutes

EBook: Module 3: AI Technologies for Sales15 minutes
Activity: Drag-and-Drop15 minutes
Activity: Sequence15 minutes
Activity: Tab Type 215 minutes
Activity: Carousel/ Slideshow15 minutes
Activity: True/False15 minutes
Activity: Multiple Response15 minutes
Activity: Popup15 minutes
Activity: Knowledge checks15 minutes

Inclus

15 vidéos1 lecture1 devoir6 plugins

15 vidéosTotal 171 minutes

Audiobook: Module 4: Implementation of AI in CRM Systems75 minutes
Podcast: Module 4: Implementation of AI in CRM Systems39 minutes
4.1 Foundations of CRM: Strategy, Systems, and Impact4 minutes
4.2 Elevating CRM with AI Integration: Benefits and Best Practices5 minutes
4.3 Mastering Lead Scoring: Strategy, Models, and Implementation5 minutes
4.4 Unlocking Growth Through Lead Scoring: Benefits and Best Practices4 minutes
4.5 Powering Business Success Through Customer Insights4 minutes
4.6 Sources and Analysis of Customer Insights5 minutes
4.7 Streamlining Lead Management with Automation and Data-Driven Forecasting5 minutes
4.8 Boosting Sales Performance Through Collaboration and AI Integration4 minutes
4.9 Mastering Personalized Communication in CRM5 minutes
4.10 Transforming CRM with Chatbots: Functionality, Benefits, and Implementation5 minutes
4.11 From Data to Decisions: Understanding Analytics in CRM4 minutes
4.12 Gathering and Analyzing Data for Market Insight 4 minutes
4.13 Real-World Impact of AI-Driven CRM: Case Studies Across Industries4 minutes

1 lectureTotal 10 minutes

Hands on: 410 minutes

1 devoirTotal 30 minutes

Quiz: 430 minutes

6 pluginsTotal 90 minutes

EBook: Module 4: Implementation of AI in CRM Systems15 minutes
Activity: Hotspot15 minutes
Activity: Drag-and-Drop15 minutes
Activity: Accordion15 minutes
Activity: Problem Statement: Type 115 minutes
Activity: Knowledge checks15 minutes

Inclus

19 vidéos1 lecture1 devoir7 plugins

19 vidéosTotal 211 minutes

Audiobook: Module 5: Sales Forecasting in AI76 minutes
Podcast: Module 5: Sales Forecasting in AI57 minutes
5.1 Sales Forecasting: Navigating Business Growth with Data5 minutes
5.2 Linear Regression in Sales Forecasting4 minutes
5.3 Time Series Analysis5 minutes
5.4 Enhancing Sales Forecasting with Neural Networks4 minutes
5.5 Powering Predictions with Ensemble Methods5 minutes
5.6 Strengthening Analytics with Data Cleaning and Transformation5 minutes
5.7 Unifying Data for Smarter Insights – Integration & Sampling in Action5 minutes
5.8 Decoding Sales Insights – Patterns, Trends, and Strategic Planning5 minutes
5.9 Trend Analysis Tools and Techniques4 minutes
5.10 Evaluating Forecast Performance and Data Readiness4 minutes
5.11 Advanced Forecasting Techniques for Modern Business Needs5 minutes
5.12 Continuous Monitoring and Forecast Refinement5 minutes
5.13 Neural Networks and Time Series in Forecasting 4 minutes
5.14 Core AI Tools for Data-Driven Accuracy5 minutes
5.15 Utilizing Real-Time Data for Sales Forecasting5 minutes
5.16 Scenario-Based Forecasting for Strategic Flexibility4 minutes
5.17 Sales Forecasting with AI Measuring Accuracy, Bias, and Impact6 minutes

1 lectureTotal 10 minutes

Hands on: 510 minutes

1 devoirTotal 30 minutes

Quiz: 530 minutes

7 pluginsTotal 105 minutes

EBook: Module 5: Sales Forecasting in AI15 minutes
Activity: Carousel/ Slideshow15 minutes
Activity: Tab Type 215 minutes
Activity: Sequence15 minutes
Activity: Multiple choice with image15 minutes
Activity: True/False15 minutes
Activity: Knowledge checks15 minutes

Inclus

20 vidéos1 lecture1 devoir6 plugins

20 vidéosTotal 240 minutes

Audiobook: Module 6: Enhancing Sales Processes with AI77 minutes
Podcast: Module 6: Enhancing Sales Processes with AI78 minutes
6.1 Task Automation in Sales4 minutes
6.2 Transforming Sales with Task Automation4 minutes
6.3 AI-Driven Personalization4 minutes
6.4 Email Marketing with AI-driven Personalization5 minutes
6.5 Social Media Insights with AI Analytics3 minutes
6.6 Enhancing Engagement with AI Analytics on Social Media6 minutes
6.7 Leveraging Predictive Analytics for Social Media Engagement and Business Growth5 minutes
6.8 Enhancing Brand Engagement and Insights through Social Listening4 minutes
6.9 Enhancing Marketing Effectiveness through Audience Segmentation4 minutes
6.10 Social Media Advertisements for Enhanced Engagement and ROI5 minutes
6.11 AI-powered Lead Generation4 minutes
6.12 Benefits and Techniques of Customer Segmentation for Improved Sales and Marketing5 minutes
6.13 Maximizing Sales Efficiency with AI-Powered Sales Routing6 minutes
6.14 Content Performance through AI-Driven Optimization5 minutes
6.15 Content Optimization with AI Insights5 minutes
6.16 Performance Tracking and Real-Time Monitoring for Enhanced Sales Optimization5 minutes
6.17 Upselling and Cross-Selling to Boost Sales and Customer Satisfaction4 minutes
6.18 AI in Upselling and Cross-Selling5 minutes

1 lectureTotal 10 minutes

Hands on: 610 minutes

1 devoirTotal 30 minutes

Quiz: 630 minutes

6 pluginsTotal 90 minutes

EBook: Module 6: Enhancing Sales Processes with AI15 minutes
Activity: Tab Type 115 minutes
Activity: Drag-and-Drop15 minutes
Activity: Accordion15 minutes
Activity: Multiple Response15 minutes
Activity: Knowledge checks15 minutes

Inclus

20 vidéos1 lecture1 devoir6 plugins

20 vidéosTotal 244 minutes

Audiobook: Module 7: Ethical Considerations and Bias AI80 minutes
Podcast: Module 7: Ethical Considerations and Bias AI85 minutes
7.1 Defining Ethical AI in Sales: Principles and Best Practices4 minutes
7.2 Ethical AI in Sales: Prioritizing Fairness, Transparency, and Stakeholder Well-being6 minutes
7.3 Understanding and Mitigating Bias in AI Systems 4 minutes
7.4 Understanding and Identifying Bias in AI Systems4 minutes
7.5 Addressing and Mitigating Bias in AI Systems5 minutes
7.6 Addressing and Mitigating Bias in AI Systems: From Preprocessing to Post-Processing 6 minutes
7.7 Collaborative Efforts and Transparency in AI5 minutes
7.8 Importance of Transparency in AI 3 minutes
7.9 Ensuring Transparency in AI Decision-Making4 minutes
7.10 AI Accountability in Ethical and Transparent Practices 5 minutes
7.11 Approaches for AI Accountability 4 minutes
7.12 Privacy in AI5 minutes
7.13 Safeguarding Customer Data4 minutes
7.14 Understanding Regulatory Compliance in A3 minutes
7.15 Ensuring Regulatory Compliance in AI4 minutes
7.16 Importance of Trust in AI 4 minutes
7.17 Building Trust Through Ethical AI Practices5 minutes
7.18 Ethical Challenges in AI Advancements5 minutes

1 lectureTotal 10 minutes

Hands on: 710 minutes

1 devoirTotal 30 minutes

Quiz: 730 minutes

6 pluginsTotal 90 minutes

EBook: Module 7: Ethical Considerations and Bias AI15 minutes
Activity: Problem Statement: Type 215 minutes
Activity: Carousel/ Slideshow15 minutes
Activity: Hotspot15 minutes
Activity: True/False15 minutes
Activity: Knowledge checks15 minutes

Inclus

8 vidéos1 lecture1 devoir4 plugins

8 vidéosTotal 165 minutes

Audiobook: Module 8: Practical Workshop16 minutes
Podcast: Module 8: Practical Workshop119 minutes
8.1 Scenario-Based Exercises 4 minutes
8.2 Applying AI in Real Sales Situations & Benefits of Scenario-Based Exercises6 minutes
8.3 Identifying and Analyzing Sales Challenges & Leveraging AI to Overcome Sales Challenges5 minutes
8.4 Understanding Collaborative AI Implementation5 minutes
8.5 Steps for Collaborative AI Implementation5 minutes
Course Summary5 minutes

1 lectureTotal 10 minutes

Hands on: 810 minutes

1 devoirTotal 30 minutes

Quiz: 830 minutes

4 pluginsTotal 60 minutes

EBook: Module 8 : Practical Workshop15 minutes
Activity: Drag-and-Drop15 minutes
Activity: Accordion15 minutes
Activity: Knowledge checks15 minutes

Instructeur

AI CERTs Team

AI CERTs

58 Cours40 596 apprenants

Offert par

AI CERTs

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Foire Aux Questions

This course is designed for sales professionals, founders, business teams, and learners exploring AI in modern sales environments.

No. The course is beginner-friendly and focuses on practical AI applications for sales workflows and business operations.

You’ll learn how AI supports lead scoring, forecasting, customer analysis, sales automation, and workflow optimization.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.