Scaling Product and Processes

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Scaling Product and Processes

Ce cours fait partie de Spécialisation "Scale Up Your Startup"

Enseigné en Français (doublage IA)

Instructeurs : Coursera QA Team

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4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

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Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

14 avis

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics

Compétences que vous acquerrez

Catégorie : Product Management
Catégorie : Business Strategy
Catégorie : Business Strategies
Catégorie : Process Optimization
Catégorie : Working Capital
Catégorie : Entrepreneurship
Catégorie : Sales Process
Catégorie : Key Performance Indicators (KPIs)
Catégorie : Growth Strategies
Catégorie : Product Strategy
Catégorie : Process Management
Catégorie : Sales Strategy
Catégorie : Performance Measurement
Catégorie : Go To Market Strategy
Catégorie : Operational Efficiency
Catégorie : Product Development
Catégorie : Business Process
Catégorie : Performance Metric
Catégorie : Sales Management
Catégorie : Leadership and Management

Détails à connaître

Certificat partageable

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4 devoirs

Enseigné en Français (doublage IA)

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Ce cours fait partie de la Spécialisation "Scale Up Your Startup"

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Il y a 4 modules dans ce cours

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

Inclus

3 vidéos10 lectures1 devoir1 sujet de discussion1 plugin

3 vidéosTotal 11 minutes

Welcome to the Course!2 minutes
Rethinking Your Product´s Value: From MVP to Whole Product 5 minutes
Thinking of Your Product Like a Platform4 minutes

10 lecturesTotal 93 minutes

Your Product is Already Obsolete10 minutes
Not All Good Products Make Good Businesses10 minutes
12 Things About Product-Market Fit10 minutes
Finding Product Market Fit - A Chief Product Officer´s Perspective10 minutes
How Superhuman Built an Engine to Find Product Market Fit10 minutes
Forget Products. Build Ecosystems.10 minutes
The Difference Between Platforms and Ecosystems10 minutes
Making Good Decisions As a Product Manager10 minutes
One for the Roadmap (Podcast)3 minutes
#GoBeyond (OPTIONAL)10 minutes

1 devoirTotal 30 minutes

Module 130 minutes

1 sujet de discussionTotal 10 minutes

Product, Platform, or Ecosystem?10 minutes

1 pluginTotal 1 minute

Why the Scale Up Stage of a Company Has Become Increasingly Important (Video)1 minute

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

Inclus

2 vidéos7 lectures1 devoir1 sujet de discussion1 plugin

2 vidéosTotal 12 minutes

Growth and Growth Teams6 minutes
Scaling Product Development6 minutes

7 lecturesTotal 70 minutes

How The Growth Team Helped Facebook Reach 500 Million Users10 minutes
The Only Essential Thing Is Growth10 minutes
Scaling Product Development10 minutes
Five Lessons from Scaling Pinterest10 minutes
Five More Lessons from Scaling Pinterest10 minutes
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled10 minutes
#GoBeyond (OPTIONAL)10 minutes

1 devoirTotal 30 minutes

Module 230 minutes

1 sujet de discussionTotal 10 minutes

Who Is Responsible for Growth?10 minutes

1 pluginTotal 29 minutes

What Matters Most for Growth? (Video)29 minutes

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

Inclus

4 vidéos10 lectures1 devoir2 sujets de discussion1 plugin

4 vidéosTotal 22 minutes

IE Professor Interview: Martin Boehm on Pricing8 minutes
Scaling Your Sales Operations as You Move Out of the Startup Phase4 minutes
Marketing: Doubling Down On What Works, Stopping What Doesn´t 5 minutes
Zappos: Turning Customer Service Into An Advantage5 minutes

10 lecturesTotal 112 minutes

The Price is Right! Is it?10 minutes
9 Tricks To Experiment With Your Pricing Strategy10 minutes
Scaling Sales: Arming & Aiming — A’s, B’s & C’s10 minutes
Why Startups Should Establish Qualifying Signals for Sales Teams Early On2 minutes
Four Main Differences Between Startup Marketing and Scale-Up Marketing10 minutes
The One Thing That Kills Sales (Podcast)30 minutes
Building a Sales and Marketing Function at a Product Company10 minutes
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To10 minutes
Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10 minutes
#GoBeyond (OPTIONAL)10 minutes

1 devoirTotal 30 minutes

Module 3 30 minutes

2 sujets de discussionTotal 20 minutes

How Ready is Your Sales Team?10 minutes
Scalable Customer Service10 minutes

1 pluginTotal 6 minutes

Scaling Your Company: Scaling and Sales (Video)6 minutes

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

Inclus

6 vidéos14 lectures1 devoir3 sujets de discussion1 plugin

6 vidéosTotal 55 minutes

Entrepreneur Interview: Mike Arias (Carto) on Operations22 minutes
Reporting: Dashboards, KPIs & the Single Clarifying Metric 6 minutes
Personal Productivity, Energy Levels and Performance5 minutes
Raising Money: Cash, Breakeven & Investors4 minutes
VC Interview: Liz Fleming of Adara Ventures16 minutes
Final Thoughts on the Course1 minute

14 lecturesTotal 121 minutes

10 Marketplace KPIs That Matter10 minutes
OKRs and KPIs—Defining Metrics for Innovative Teams10 minutes
From Six Weeks Roadmaps to OKRs10 minutes
Best Practices After 18 Months of OKRs10 minutes
Overloaded Circuits - Why Smart People Under Perform10 minutes
Stress, Startups and Survival10 minutes
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10 minutes
VC’s Are Not Your Friends, They’re Frenemies10 minutes
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5 minutes
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising5 minutes
Can Your Startup Generate Venture-Scale Returns?10 minutes
#GoBeyond (OPTIONAL)1 minute
Rate This Course!10 minutes
Looking for More Scale-Up Knowledge? Check Out the Specialization10 minutes

1 devoirTotal 30 minutes

Module 4 30 minutes

3 sujets de discussionTotal 30 minutes

Demand in the Scaleup Phase10 minutes
KPIs in Your Company10 minutes
Changing Roles and Expectations10 minutes

1 pluginTotal 3 minutes

Scaling Up with Joe Haslam and Daniel Corsten3 minutes

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Instructeurs

Coursera QA Team

5 Cours6 408 apprenants

Offert par

IE Business School

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Avis des étudiants

5 stars
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4 stars
14,28 %
3 stars
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2 stars
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Affichage de 3 sur 14

Révisé le 25 avr. 2023

Very practical!

Révisé le 28 juin 2024

This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.

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Foire Aux Questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.