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Market Research and Competitive Analysis

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Market Research and Competitive Analysis

Ce cours fait partie de Certificat Professionnel Xbox Product Manager

Instructeur : Xbox

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3 modules

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13 avis

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Compétences que vous acquerrez

Catégorie : Target Audience
Catégorie : Product Management
Catégorie : Customer Analysis
Catégorie : Market Intelligence
Catégorie : User Research
Catégorie : Consumer Behaviour
Catégorie : Competitive Intelligence
Catégorie : Market Analysis
Catégorie : Research Reports
Catégorie : Data Analysis
Catégorie : Report Writing
Catégorie : Market Research
Catégorie : Market Opportunities
Catégorie : Product Marketing
Catégorie : Target Market
Catégorie : Persona Development
Catégorie : Data Presentation
Catégorie : Critical Thinking
Catégorie : Data Storytelling
Catégorie : Competitive Analysis

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Il y a 3 modules dans ce cours

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.

By the end of this course, you'll be able to: ● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Détails du module

In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.

Inclus

8 vidéos9 lectures4 devoirs1 sujet de discussion

8 vidéosTotal 32 minutes

Introduction to leveraging market insights6 minutes
Your market research toolkit2 minutes
My market research journey6 minutes
The insight funnel2 minutes
Storytelling with data3 minutes
From data to action6 minutes
The power of data2 minutes
Data-driven decision making as an entry level PM5 minutes

9 lecturesTotal 90 minutes

Welcome to the Market Research and Competitive Analysis syllabus10 minutes
The market researcher's toolbox10 minutes
How to design effective surveys and interviews10 minutes
Choosing the right method10 minutes
Uncovering deeper insights10 minutes
A guide to synthesizing market research findings10 minutes
Case study: A micro-learning app's data-driven pivot10 minutes
Making data-driven decisions10 minutes
A guide to A/B testing and beyond10 minutes

4 devoirsTotal 135 minutes

Activity: Market research method matchup for microlearning success75 minutes
Applying market research for effective product decisions30 minutes
Market research methods and selection15 minutes
Data analysis and interpretation for product insights15 minutes

1 sujet de discussionTotal 10 minutes

Researching your mobile game10 minutes

In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.

Inclus

7 vidéos8 lectures4 devoirs

7 vidéosTotal 35 minutes

The consumer journey in 3 minutes2 minutes
Visualize the user experience journey5 minutes
Decoding consumer behavior6 minutes
Market segmentation 1016 minutes
Segmentation in action6 minutes
Bringing personas to life2 minutes
Building buyer personas6 minutes

8 lecturesTotal 80 minutes

The psychology of consumer choice10 minutes
Identifying latent needs10 minutes
How to build habit-forming products10 minutes
Segmentation strategies for product managers10 minutes
Marketing and selling high-tech products to mainstream customers10 minutes
The power of buyer personas10 minutes
Developing user personas10 minutes
Discover the whole story10 minutes

4 devoirsTotal 120 minutes

Activity: Microlearning user persona profile creation60 minutes
Consumer behavior and market segmentation30 minutes
Consumer behavior and decision-making15 minutes
Market segmentation strategies15 minutes

In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.

Inclus

13 vidéos11 lectures5 devoirs

13 vidéosTotal 64 minutes

Know the competition3 minutes
Competitive research tips6 minutes
Stay ahead of the game6 minutes
Introduction to SWOT analysis6 minutes
360 degree analysis workshop5 minutes
Strategic assessment in the real world6 minutes
A strategic snapshot2 minutes
The milkshake dilemma6 minutes
Jobs to be done in action: A case study5 minutes
Jobs to be done tools and templates5 minutes
The competitive landscape2 minutes
Creating a market analysis6 minutes
Navigating the competitive landscape6 minutes

11 lecturesTotal 110 minutes

Decoding the competition10 minutes
The innovator's dilemma10 minutes
SWOT analysis in action10 minutes
Internal-external assessment for product managers10 minutes
Playing to win10 minutes
Understanding customer jobs10 minutes
From jobs to opportunities10 minutes
Applying jobs to be done10 minutes
A guide to analyzing market dynamics10 minutes
Blue ocean strategy10 minutes
Market Research and Competitive Analysis summary10 minutes

5 devoirsTotal 120 minutes

Microlearning market landscape 45 minutes
Competitive forces for product strategy30 minutes
Competitive research and intelligence gathering15 minutes
SWOT analysis for competitive advantage15 minutes
Unlocking customer needs15 minutes

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