Meta Social Media Marketing Certificat Professionnel

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

Instructeurs : Anke Audenaert

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Série de 6 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.8

(17,999 avis)

niveau Débutant

Expérience recommandée

Planning flexible

5 mois, 10 heures par semaine

Apprenez à votre propre rythme

Préparer un diplôme

Série de 6 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.8

(17,999 avis)

niveau Débutant

Expérience recommandée

Planning flexible

5 mois, 10 heures par semaine

Apprenez à votre propre rythme

Préparer un diplôme

Ce que vous apprendrez

Establish an online presence, build a following, and manage your social media accounts
Develop effective social media posts and create a strong social media brand presence
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns

Compétences que vous acquerrez

Catégorie : Social Media Marketing
Catégorie : Generative AI in Social Media Marketing
Catégorie : Brand Management
Catégorie : Content Marketing
Catégorie : Digital Marketing
Catégorie : Performance Advertising

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Certification dans le secteur de l’industrie

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

Préparez-vous à une carrière en Le marketing appliqué aux réseaux sociaux

Recevez une formation professionnelle par Meta
Faites preuve de votre compétence dans des projets de portefeuille
Obtenez un certificat reconnu par les employeurs auprès de Meta
Qualifiez-vous pour des intitulés de postes recherchés : Responsable des réseaux sociaux, Spécialiste en réseaux sociaux, Coordinateur réseaux sociaux

50 000 $US+

salaire médian aux États-Unis pour Le marketing appliqué aux réseaux sociaux¹

22 000+

postes vacants aux États-Unis en Le marketing appliqué aux réseaux sociaux¹

Après votre réussite, bénéficiez d’un accès exclusif à des ressources pour faire progresser votre carrière

Reprenez l’examen
Améliorez votre CV et LinkedIn avec des commentaires personnalisés
Préparation à l’entretien
Pratiquez vos compétences avec des outils interactifs et des simulations d’entretiens
Aide à la carrière
Planifiez votre changement de carrière avec le guide de recherche d’emploi de Coursera

¹Rapport de Lightcast™ sur les offres d’emploi, États-Unis, 01/07/2022-30/06/2023. ²Basé sur les réponses à une enquête effectuée auprès des diplômés du programme, États-Unis, 2021.

Obtenez un certificat professionnel

Ajoutez cette qualification à votre profil LinkedIn ou à votre CV

Partagez-le sur les réseaux sociaux et dans votre évaluation de performance

Certificat professionnel - 6 séries de cours

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You'll also have the option to learn how generative AI tools and techniques are used in social media marketing.

Upon successful completion of the program, you’ll:

Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

The Professional Certificate is now ACE® recommended. You can learn more here.

Projet d'apprentissage appliqué

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

Creating a Facebook or Instagram business page
Doing a brand exercise for your business
Creating posts on Facebook and Instagram
Creating a content calendar
Creating a creative brief for your social media ad
Building your own full ad campaign in Meta Ads Manager
Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!

Introduction to Social Media Marketing

COURS 119 heures4.8 (13,760 évaluations)

Ce que vous apprendrez

Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies

Compétences que vous acquerrez

Catégorie : Communication

Catégorie : Social Media Marketing

Catégorie : Meta advertising

Catégorie : Marketing Strategy

Catégorie : Ads Manager

Social Media Management

COURS 217 heures4.9 (5,074 évaluations)

Ce que vous apprendrez

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance

Compétences que vous acquerrez

Catégorie : Social Media Marketing

Catégorie : Social Media Marketing Strategy

Catégorie : Marketing

Catégorie : Digital Marketing

Fundamentals of Social Media Advertising

COURS 311 heures4.8 (2,323 évaluations)

Ce que vous apprendrez

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad

Compétences que vous acquerrez

Catégorie : Social Media Marketing

Catégorie : Brand Management

Catégorie : Campaign Management

Catégorie : Ad Management

Advertising with Meta

COURS 413 heures4.8 (2,444 évaluations)

Ce que vous apprendrez

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Compétences que vous acquerrez

Catégorie : Social Media Marketing

Catégorie : Marketing Content Development

Catégorie : content management

Catégorie : Content Development

Catégorie : Content Marketing

Measure and Optimize Social Media Marketing Campaigns

COURS 510 heures4.9 (1,701 évaluations)

Ce que vous apprendrez

Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts

Compétences que vous acquerrez

Catégorie : Social Media Marketing

Catégorie : Meta advertising

Catégorie : Meta Ads Manager

Meta Social Media Marketing Capstone

COURS 66 heures4.8 (591 évaluations)

Ce que vous apprendrez

Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate

Compétences que vous acquerrez

Catégorie : Communication

Catégorie : Marketing Optimization

Catégorie : Digital Analytics

Catégorie : Digital Marketing

Catégorie : Marketing Strategy

Instructeurs

Anke Audenaert

Offert par

Partenaires du secteur

Préparer un diplôme

Lorsque vous aurez terminé ce site Certificat Professionnel, vous pourrez peut-être faire reconnaître vos acquis si vous êtes admis et si vous vous inscrivez à l'un des programmes d'études en ligne suivants.¹

Donne accès à des crédits de diplôme

Ce Certificat Professionnel bénéficie d’une recommandation par l’ACE®. Il donne droit à des crédits universitaires dans les établissements d’enseignement supérieur américains participants. Note : La décision d’accepter des recommandations de crédits spécifiques est du ressort de chaque institution.

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Foire Aux Questions

Aptly is an online education provider that specializes in technology and the tech industry, powered by a team of educators, digital marketers, and instructional designers. Through their hands-on, applied education programs, they’ve helped hundreds of thousands of students, employees, and marketers gain the skills and knowledge to succeed in the digital economy. Meta and Aptly partnered to produce the series of courses in the Meta Social Media Marketing Professional Certificate.

This Professional Certificate program is designed for beginners, no prior knowledge or experience required. Each course builds upon the previous one to reinforce fundamental social media marketing skills, including social media management and advertising. Upon completing this certificate, some entry-level jobs you may qualify for include social media manager, social media coordinator, social media specialist, and paid media coordinator.

Learn more about social media jobs.

A Meta certification is an industry credential that signifies proficiency on Meta technologies such as Facebook, Instagram, Messenger, and Whatsapp. Meta offers several certifications across digital marketing, marketing analytics and software engineering. As part of the Meta Social Media Marketing Professional Certificate, you’ll be able to take the Meta Digital Marketing Associate exam to become a Meta Certified Professional.

Through this Professional Certificate program, you’ll learn how to develop a social media presence for a business, including creating engaging content, interacting with users, managing a content calendar, and evaluating the success of your posts. You’ll also learn how to create effective ads for social media and how to create ads in Meta Ads Manager.

Earning your Meta Social Media Marketing Professional Certificate signals to hiring managers and your professional peers a level of proficiency in these marketing skills. You can further demonstrate your expertise with the Meta Digital Marketing Associate Certification. As part of the program, you will be able to take the exam once for free and will have one free exam retake, if needed. You can point to both of these credentials during your job search as evidence of your knowledge, skills, and readiness for beginner social media marketing roles.

As part of the program, you will be able to take the exam once for free, and you’ll have one free exam retake, if needed. Any subsequent retakes will cost an exam fee which varies depending on your residing location. The exam fee will show up when you proceed to the check out page on the exam registration page. Sign up for the Meta Digital Marketing Associate Certification Exam in the Capstone course.

The Meta Social Media Marketing Professional Certificate and Meta Digital Marketing Associate Certification are industry credentials that can signify your social media expertise to potential employers and clients. In addition to the resume credential, through each course, you’ll learn and practice key marketing skills, including content development, campaign management, and brand marketing, which are particularly valuable when seeking entry-level marketing jobs. You can leverage the credentials and skills you gain throughout your job search and as you establish your career.

Learn more about industry-recognized social media marketing certifications.

You will know how to create a social media presence for a business. You’ll know how to create engaging content, interact with users on social media, manage a content calendar, and evaluate the success of your posts. You’ll also know how to create effective ads for social media and learn how to create ads in Meta Ads Manager. You’ll know how to match the ads you create to your marketing objectives, select the right images and copy for your ads, get your message in front of your target audience, and measure the impact of your campaign. You’ll also learn how to communicate your campaign results to other people in the company.

You are not required to take courses 1-5 in a specific order, but we highly encourage you to take them in the order they are presented. However, in order to access Course 6, Meta Social Media Marketing Capstone, you will need to complete courses 1-5, first.

Introduction to Social Media Marketing
Social Media Management
Fundamentals of Social Media Advertising
Advertising with Meta
Measure and Optimize Social Media Marketing Campaigns
Meta Social Media Marketing Capstone

As you progress through the Meta Social Media Marketing Professional Certificate, you’ll notice that each course builds upon the knowledge and skills highlighted in the previous course.

In the Capstone course for this specialization, you will sign up for and take the Digital Marketing Associate Certification Exam with Meta. As part of the program, you will be able to take the exam once for free and have one additional free exam retake, as needed. If subsequent retakes are needed in order to successfully pass this exam, they will cost $50 each. It’s important to note that the exam is only available in English and these languages, and that you need a conversational level of English or Spanish to communicate with the proctor.

In order to successfully complete the exam you will need access to a laptop or desktop computer, using a Mac or Windows operating system, with a webcam for 105 Mins, uninterrupted. In addition, you will need a strong internet connection.

You may be able to earn college credit upon successful completion of this certificate program. The Meta Social Media Marketing Professional Certificate is ACE® recommended. This means that many colleges and universities recognize this program as valuable coursework that can count toward a degree. Once you complete the certificate program, we’ll share details on how you can send proof of completion to your school.

Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Check with your university to find out their policy, and read more about ACE Credit College & University Partnerships here.

No. You’ll gain a basic understanding of how the main social media platforms — like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms, but this program specifically focuses on how to develop these ads using Meta’s Ads Manager (for advertising on both Facebook and Instagram). While ad creation tools for different social media platforms differ, understanding how Meta Ads Manager works will help you quickly find your way around other advertising tools (though this program does not focus on how to use other advertising tools).

This program is available in any country with access to Coursera, however, the required Meta Digital Marketing Associate Certification Exam, proctored through Pearson OnVUE services, is restricted in certain locations. You can review the list of restricted countries by navigating to this page on the Pearson website and then by selecting “View ID Requirements”. There, you will find the most current list of countries where OnVUE delivery is restricted.

If your country is on the list of those restricted, you will unfortunately be unable to take the Meta Digital Marketing Associate Certification Exam and you will not receive the dual Credly badge. You may, however, still take the program. To receive the final professional certificate, you may reach out to a course moderator in the forums after program completion.

There are not any restrictions to using a VPN on Coursera, but do be aware that VPNs are not permitted for taking the Meta Digital Marketing Associate Certification Exam through Pearson OnVUE. If you need a VPN to access Meta Blueprint or Pearson, then you will not be able to complete the required exam. See the question above for more information regarding this scenario.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.