Most advertisements are immediately ignored. Not because the message is wrong, but because no one notices them. In this specialization, you will study the history and creative craft behind advertisements that break through and learn how to capture your audience’s attention. Through three in-depth and intensive courses with practical assignments, you will learn how to design advertisements that people actually notice.
By completing this specialization you will be able to:
• Apply fundamental copywriting and art direction skills to design attention-getting advertising concepts.
• Analyze why some advertisements capture attention while others get ignored.
• Design unexpected static advertisements including posters, print ads, and outdoor media.
• Write scripts and concepts for timed advertisements such as social media reels, television commercials, and more.
• Develop breakthrough advertising concepts that combine strategy, message, and visual design.
Projet d'apprentissage appliqué
Throughout this specialization, you will complete hands-on creative projects modeled after real-world advertising challenges. You will design print advertisements, posters, banner ads, and more. You’ll also concept and write television commercials, scripts for social media influencers, live announcer reads, and everything in between. You’ll learn how to think about and design advertisements for just about any media placement you may need. And ultimately create attention-getting work worthy of a personal portfolio.
