Want to write web copy that gets seen and gets results? Instructor Ruth Clowes takes you on a journey in this hands-on, in-depth masterclass to show you how to combine compelling writing with smart SEO strategies to grow your online presence and boost your business.

Perfect for business owners, creative entrepreneurs, and personal brands, this course will teach you to craft content that ranks in search engines, attracts the right audience, and drives real action—whether that's clicks, sign-ups, or sales. By the end of the course, you’ll be able to: * Conduct effective keyword research and choose the right focus keyphrases * Define a clear content strategy based on your audience and goals * Write high-performing copy with strong structure, subheadings, and calls to action * Create microcopy, blog posts, and other web content that’s optimized and persuasive * Edit and maintain your copy to keep it fresh, relevant, and ranking You don’t need prior writing or SEO experience—just a passion for your brand and a solid understanding of what makes it unique. With detailed walkthroughs, real examples, and a downloadable workbook, you’ll be able to apply what you learn right away and start seeing results. Instructor bio: Ruth Clowes is a professional copywriter and copywriting trainer with more than 20 years of experience in marketing and communications. Throughout her career, she has helped businesses craft promotional copy that drives sales, boosts customer engagement, and achieves measurable marketing goals across digital, social, and print platforms. Ruth is a member of ProCopywriters and trained with the Chartered Institute of Marketing and the Andy Maslen Copywriting Academy. With additional training in SEO, Google Ads, and Google Analytics, she combines creativity with data-driven insight to deliver copy that not only sounds great but performs effectively. Her students include entrepreneurs, bloggers, influencers, affiliate marketers, in-house professionals, and seasoned writers alike—anyone looking to sharpen their copywriting skills and achieve stronger results.

Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, your instructor, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.

This class is perfect for freelancers, marketers, business owners, or aspiring SEOs who want to strengthen their technical skills and build a strong SEO foundation that actually gets websites onto the first page of Google. By the end of the course, you’ll be able to: * Understand what an SEO audit is and why it’s essential * Identify and fix the most common technical SEO issues * Audit key elements like site speed, URLs, XML sitemaps, broken links, duplicate content, and more * Analyze on-page elements like title tags, headings, and thin content * Evaluate internal linking structures and backlink profiles * Use free and paid tools to carry out detailed audits with confidence To be successful in this course, you should have a basic understanding of SEO concepts and website structure. With a clear, hands-on format and real-time demos, Joshua makes every step actionable—so you can start applying your new skills immediately. Instructor bio: Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. His journey into SEO began in 2013 when he built his own eCommerce site and discovered the power of ranking on Google. Within three years, Joshua had mastered SEO and has since helped countless businesses boost their visibility and revenue online. Dedicated to staying ahead in the ever-changing digital landscape, Joshua frequently attends global SEO conferences to keep up with Google’s latest algorithm updates and trends. When he’s not consulting for businesses, he values time with his family and believes deeply in the motto: family is everything.