Marketing campaigns fail not because of bad ideas, but because of poor planning, mismanaged files, scattered advertising efforts, and presentations that fail to connect data to decisions. This program gives you the operational and strategic skills to change that.
Marketing Project & Campaign Management is an intermediate program designed for marketing professionals, campaign managers, and digital marketing practitioners who want to deliver campaigns more effectively. Across eight focused courses, you will master the complete campaign management workflow: writing creative briefs that inspire agency partners, planning integrated go-to-market launch strategies, building omni-channel marketing plans, organizing Agile campaign workflows, scheduling and budgeting projects for confident delivery, collaborating securely across teams, launching and optimizing multi-channel ad campaigns, and presenting performance data through compelling narratives that drive decisions.
You will work with tools and frameworks including Google and Meta Ads, UTM tracking, SWOT analysis, SCQA storytelling frameworks, Agile sprint retrospectives, Google Drive, and Microsoft 365 throughout.
By the end of the program, you will be equipped to plan, execute, measure, and communicate marketing campaigns with the strategic clarity and operational discipline that high-performing marketing teams require.
Projet d'apprentissage appliqué
Throughout this program, you will complete hands-on projects that reflect real marketing campaign management workflows. You will write a complete creative brief from a brand strategy document and evaluate mock creative concepts against brief criteria. You will build an integrated GTM launch plan with mapped cross-functional dependencies and VP-level channel performance justification briefs. You will create an omni-channel marketing plan using SWOT analysis aligned to customer personas and performance targets. You will set up multi-channel ad campaigns across Meta and Google Ads with UTM parameters and produce budget reallocation recommendations. You will build visual project boards, conduct sprint retrospectives, and design project schedules with timeline buffers and budget tracking metrics. You will also apply the SCQA framework to transform data visualizations into stakeholder-ready presentations. Each project produces a practical, portfolio-ready artifact.
