Sudhanshu Rai is currently an Associate Professor of innovation in emerging economies at the Department of inter-cultural communication and management, Copenhagen Business School. Currently Sudhanshu’s research areas are innovation in emerging economies, Co-creation of innovation, Entrepreneurship, Institutional logics, Indian reasoning, and Knowledge management. He has several research publications and contributions to chapters in several books.. He is currently working on two book titles “co-creating experience based innovation” and “Innovation in emerging economies, how can we learn from them.”