Phil Kraemer is the Chellgren Endowed Chair for Undergraduate Excellence and a Professor of Psychology at the University of Kentucky (UK). Prior to assuming his current position, he served as Associate Provost for Undergraduate Education, Dean of Undergraduate Studies, and Chair of the Psychology Department at UK. He received a B.A. in psychology from SUNY Buffalo, an M.A. in experimental psychology from SUCNY Geneseo, and a Ph.D. in psychology from the University of Western Ontario. Before coming to UK he held teaching appointments at Purdue University, Binghamton University, and Randolph Macon College. His research has concentrated on issues pertinent to the study of memory and cognition, and he has received support for his research from the National Science Foundation and the National Institute of Health. His current scholarly interests involve three major areas: an evolutionary approach to belief, the psychological foundations of innovation, and the psychology of virtual worlds.