程士安教授简介 1982年复旦大学新闻学系毕业留校至今。 现任复旦大学新闻学院广告学系主任、复旦大学教学指导委员会委员、复旦大学教师教学发展委员会委员、复旦大学新闻学院院务委员会委员、复旦大学新闻学院教学指导委员会主任和学位委员会副主任。 曾先后参与或主持国家社会科学基金项目、国家自然科学基金重点项目以及教育部、上海市社科基金、国际国内研究机构、企事业单位等委托的研究项目。在国内外学术期刊发表及出版了数十篇论文和多本专著。 曾获得宝钢全国优秀教师奖、上海市优秀教学成果奖以及复旦大学的多类奖项。指导学生屡次获得国际市场营销大赛中国赛区冠军、亚军、最佳创意大奖。 主要研究数字技术的发展对传媒格局、传播规律、市场演变、消费者聚合、广告运作等的影响以及媒体融合时代的营销传播影响力。 About Prof. Cheng Shian Professor Cheng Shian has been a faculty member of School of Journalism at Fudan University since her graduation from the school in 1982. Currently she serves as Dean of Advertising Department, School of Journalism at Fudan. Professor Cheng also serves as a member of Fudan Steering Committee of Teaching, a member of Fudan Faculty Development Committee, a member of School Council, Chair of School Steering Committee of Teaching, and Vice Chair of School Academic Degree Committee. Professor Cheng Shian has participated in and hosted projects from the National Social Science Fund, a key project from the National Natural Science Foundation of China, and commissioned research projects from Ministry of Education, Shanghai Social Science Fund, international and domestic research institutions as well as enterprises. She has published dozens of research papers and monographs in domestic and international academic journals. Prof. Cheng Shian has received the National Distinguished Teacher Award from the Baosteel Group Corporation. In addition, she has been the recipient of Shanghai Teaching Achievement Award and a number of teaching awards from the university. With her guidance, her students have won the first prize, the second prize and “the most innovative” award from international marketing competitions in China. Prof. Cheng Shian focuses on the study of the influence that the digital technology development has exerted on the patterns of communication, dissemination principle, marketing evolution, consumer aggregation and advertising as well as the power of marketing communication in the age of media convergence.