Master professional email copy editing and tone management to ensure grammatical excellence and brand consistency.

This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.

This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.

This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.

Learners will systematically plan, execute, and analyze A/B tests for email campaigns to make data-driven decisions that improve campaign performance.

Learners will ensure adherence to GDPR and other applicable email regulations by reviewing data-handling processes. GDPR is a key core privacy and consent policy but others exist and interact with it.

Learners will conduct quarterly compliance audits to maintain best practices and mitigate regulatory risks.

Learners will master the fundamentals of creating unified customer data management through sophisticated CRM-ESP integration strategies and lifecycle tagging implementation.

Learners will master CRM analytics techniques to identify engagement patterns, detect customer journey drop-off points, and develop data-driven optimization strategies for enhanced email marketing performance.

You will create a comprehensive marketing automation workflow for a defined business scenario, combining copywriting, automation configuration, A/B testing, compliance, and CRM management into a single strategic deliverable. The project requires both technical planning and written documentation, demonstrating the ability to design an end-to-end automated email campaign that is audience-targeted, test-optimized, and regulation-ready. The final deliverable is portfolio-worthy and mirrors the output expected of a mid-level email marketing professional.