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There is 1 module in this course
AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
What's included
6 videos2 readings4 assignments
Show info about module content
6 videos•Total 18 minutes
Introduction and Welcome•2 minutes
Foundations of Effective Prompting•3 minutes
Case Example – Turning a Weak Prompt into a Strong One•5 minutes
Writing SEO-Optimized Meta Descriptions with AI•3 minutes
Case Example – Comparing AI-Generated Meta Descriptions•4 minutes
Congratulations — You’ve Completed “AI Prompts for SEO Growth”!•2 minutes
2 readings•Total 17 minutes
Three Principles for Crafting Prompts that Drive Quality Outputs•10 minutes
SEO Guidelines for AI-Generated Metadata•7 minutes
4 assignments•Total 80 minutes
HOL: Refine Sample Prompts for an SEO Use Case•15 minutes
HOL: Generate and Evaluate Meta Descriptions•20 minutes
HOL: SEO Prompt and Meta Description Portfolio•25 minutes
Graded Quiz: AI Prompts for SEO Growth•20 minutes
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Is financial aid available?
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