Coursera

Analyze Competitors: Product Gaps and Strategic Risks

Coursera

Analyze Competitors: Product Gaps and Strategic Risks

LearningMate

Instructor: LearningMate

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze competitor products to find strategic gaps and evaluate competitor risk to propose data-driven mitigation plans.

Details to know

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Recently updated!

June 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

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There are 2 modules in this course

In this module, learners will master gap analysis to uncover strategic advantages in product offerings. Using the competitive "Streaming Wars" as a real-world case study, learners will define key attributes, score competing products, and create a spider chart to visually pinpoint where their product leads, lags, or has an opportunity to differentiate itself, directly informing product strategy.

What's included

1 video1 reading2 assignments

This module focuses on proactively identifying and neutralizing business threats. Using the classic case of Blockbuster's failure to anticipate the rise of Netflix, learners will master a risk assessment framework to score and prioritize threats, enabling them to develop actionable mitigation strategies that build business resilience.

What's included

1 video1 reading3 assignments

Instructor

LearningMate
276 Courses29,829 learners

Offered by

Coursera

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.