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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

AS

Jul 6, 2024

Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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276 - 300 of 476 Reviews for Assess for Success: Marketing Analytics and Measurement

By Alexandre P d S F

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Feb 11, 2025

Surpreendente!!!!

By MOHIALDEEN A O A

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Jul 9, 2022

thank you teacher

By Tshilidzi N

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Jun 13, 2025

best course ever

By Hoàng L

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Apr 21, 2025

Very informative

By SREEJITH M

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Jan 16, 2025

very good course

By xavier

•

Aug 20, 2024

very insightful.

By PARSAORAN P

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Jul 27, 2024

MINTA SERTIFIKAT

By MUHAMMAD I

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Aug 8, 2023

Great experience

By George N P

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Jul 28, 2023

Very informative

By Muhammad A

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Jun 7, 2023

Excellent course

By Neeson C

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Nov 8, 2022

Great knowledge.

By ISAQUE D S M

•

Apr 9, 2025

vhvbhb jujjhu8h

By Laxmi P

•

Apr 7, 2025

NICE EXPERIENCE

By VICENTE A G R

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Feb 14, 2023

Excelente curso

By Ankur R

•

Oct 3, 2022

i'm very happy

By Julio H M

•

Feb 10, 2025

Ha sido genial

By Ahmad W

•

Sep 23, 2023

Amazing Course

By Sana A

•

Jun 5, 2023

Great leaning!

By Ayandeep S

•

Dec 27, 2022

Easy as usual.

By Dana D

•

Oct 22, 2022

Great course!

By GABRIELA M D S

•

Jun 12, 2025

Aprendi muito

By Tanny T

•

Jun 13, 2024

Great *******

By Vũ V Đ

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Apr 10, 2024

Great course!

By Johnedel E

•

Aug 11, 2023

hard but best

By 莊碩文

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Feb 10, 2023

難易適中，可學到非常多知識