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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,447 ratings

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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301 - 325 of 530 Reviews for Brand and Product Management

By Prasham P

Jan 23, 2021

Learned how to increase sales

By Ерошенков М А

Mar 6, 2020

Wery interesting and usefull!

By Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

By Deepak R N

Jun 9, 2016

Superbly taught to the point.

By Kathryn B

Jan 3, 2017

Fantastic course. Thank you!

By Satyam P

Feb 21, 2016

A very well explained course

By Sulaimon y

Sep 24, 2020

Thanks for this certificate

By Akande O O

May 26, 2020

Good teachings, nice course

By Vinay K S

Aug 11, 2018

This course is very useful.

By Thamara M

Aug 29, 2016

Good Job, really helpful!!!

By Rinishka R

May 20, 2016

totally love this course <3

By June C

Oct 18, 2022

Insightful and well put.

By Rahul N S

Jul 8, 2021

Valuable Business lessons

By Shubham P

Jul 4, 2021

Really insightful course


Mar 27, 2020

this course has helped me

By Кабанова Е

Dec 25, 2017

Thank you for the course!

By Abiru

Oct 20, 2020

detailed and interesting

By Md R I

Jun 12, 2020

This is excellent course

By Pranath D S

Mar 19, 2019

Exceptionally explained.

By Dmitry S

Sep 12, 2017

Very exciting and useful

By Chuddy D

Dec 20, 2022

very interesting course

By Muhammad B Z

Aug 3, 2018

A must-do for beginners

By Boris V

Jun 27, 2017

Excellent course indeed

By Deleted A

Sep 15, 2020

It was very insightful


Jun 4, 2020

The course is amazing.