Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Jun 20, 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Jul 28, 2018
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
By Fabio L•
Mar 06, 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
By Suryasree R•
Aug 07, 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
By Colin M•
Feb 10, 2018
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
By VALENTINA V C•
Dec 04, 2016
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
By Tahreem R•
Nov 22, 2016
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
By Himanshu K S•
Jun 02, 2020
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
By Pore J•
Aug 03, 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
By Omkar T•
May 20, 2017
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
By Helder R C V•
Feb 20, 2016
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
By Robert B C•
Oct 15, 2017
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
By José L L•
Mar 10, 2016
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
By Adegboyega O T•
May 15, 2020
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy
By Nana K•
May 25, 2019
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
Aug 25, 2017
Good course for a general overview. Engaging tutor but it needs more visual in my opinion.
By Rene G•
Jan 24, 2017
Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real
By Rishabh G•
Jul 14, 2020
Excellent Course. Great Quiz modules. Clarity in process with definite examples.
By VINODH K•
Oct 01, 2016
better accent clean verbal this is how every course should be slow and steady
By Ashwin R•
Nov 26, 2017
Good course on branding that touches upon all the fundamentals
By Ryan P•
May 03, 2018
Very thorough and insightful with many practical examples.
By Ricard B T•
Jul 04, 2016
Muy buen curso, con una excelente y práctica materia!
By Aliexo f•
Feb 23, 2016
The depth of the topic taught is really amazing
By Aarti v•
Apr 14, 2020
best course for understanding brand marketing
By SeyedKamalAddin R•
Feb 29, 2016
just, it does not go in depth
By Eugene T•
Mar 13, 2016
Great course for Branding Insights!