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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
1,654 ratings
360 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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126 - 150 of 357 Reviews for Brand and Product Management

By Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

By Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

By AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

By Adoh I B

May 01, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

By remie w

Oct 07, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

By Igor F M B

Aug 06, 2019

Excellent course with a great approach to the values of a brand. Congrats!

By ashok s

Aug 04, 2020

It was great learning through this channel .

Very good learning experience

By Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

By Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

By Jawahar S

Jul 22, 2019

Very good introduction to concepts with relevant examples and readings.

By Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

By Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

By Julian A M G

Aug 04, 2020

I really liked this course beacuse it was so clear and understanding.

By Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

By Suvansh S

Apr 14, 2020

Good content and great course material. Useful for day to day usage.

By Ewa G

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

By Maru G

Mar 06, 2018

Quiet interesting and i will like to complete the course hopefully.

By Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

By ASHISH B

Apr 26, 2020

Excellent course material on branding . A must for every marketeer

By Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

By Valentina d c

Dec 03, 2019

it has been a good course, i suggest you to add more case history

By Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

By Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

By Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

By ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor