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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,455 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page:

Top reviews


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 - 225 of 533 Reviews for Brand and Product Management

By Maru G O

Mar 6, 2018

Quiet interesting and i will like to complete the course hopefully.

By Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


Apr 26, 2020

Excellent course material on branding . A must for every marketeer

By Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

By valentina d c

Dec 3, 2019

it has been a good course, i suggest you to add more case history

By Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

By Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

By Kagiso K

Jan 26, 2021

The Course material and content is very good and well organized


Oct 31, 2020

very informative in brand building and knowing about customers.

By Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

By Ahmed A E G B

Dec 8, 2019

it`s great courses with a well endowed and masterful professor


May 14, 2020

I loved to learn a lot about how to create your own branding.

By Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

By Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

By Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

By Nasim A

Mar 2, 2021

Excellent course I have ever taken for the brand management

By Ruchi C V

Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.

By Abhinav A P

Jun 17, 2021

Really good course. Very informative and well structured.

By Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

By Jai K

Jan 18, 2017

Great course to learn about brands and product management.

By Catalina G C

Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

By Dallas M

Jul 29, 2021

Loved this course and are looking forward to taking more!

By Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

By Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

By Gustavo G

Mar 8, 2016

I had learn in this course! More than my own university.