Chevron Left
Back to Brand and Product Management

Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
1,663 ratings
361 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Filter by:

251 - 275 of 359 Reviews for Brand and Product Management

By Vritti N

Jul 30, 2020

Amazing course

By Dr. G M Z

Jul 03, 2020

Good Learning

By Jyotiswarup B

Jul 30, 2019

Good course .

By Pietro P

Oct 09, 2019

Really good!

By parth s

Sep 28, 2018

it was great

By MOHAMMED S

Apr 12, 2020

good course

By Jose R P R

Mar 29, 2016

Outstanding

By Gabriel R M

Jul 16, 2020

Excellent!

By Adji P

Sep 22, 2018

AMAZING!!!

By Juan P L

Nov 25, 2016

Excellent!

By Lakshman K

Jun 02, 2020

excellent

By Noor U M

May 19, 2020

Excellent

By ADEBOYE A O

May 16, 2020

Educative

By Mouza A N

May 15, 2020

THANK YOU

By Rong F

Oct 14, 2018

Very Good

By ankur s

May 24, 2017

wonderful

By irene s

Mar 14, 2017

muy bueno

By Maria A

Nov 29, 2016

Great!!!

By Deepak P

May 19, 2016

thanxxxx

By Sijie L

Oct 15, 2019

like it

By wang

May 23, 2016

perfect

By Gianfranco M R

Feb 24, 2016

amazing

By nabil c

Mar 26, 2020

great!

By Peter K

Feb 29, 2016

5 Star

By Afsin S

Jul 02, 2020

Great