Chevron Left
Back to Brand and Product Management

Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,149 ratings
463 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filter by:

151 - 175 of 462 Reviews for Brand and Product Management

By Vishakha K

Dec 22, 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

By Sam W

Aug 26, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

By Nehala R

Jul 1, 2020

I knew details about marketing mix implementation and it's an wonderful experience

By ANGELA D P B B

Mar 25, 2021

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

By Charan T

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

By Asiru S

Feb 18, 2017

Am really happy about this course am taking and I enjoy how it is being thought.

By Abhijit P

Jan 25, 2017

Great Course, covered everything from Product development till Brand positioning

By Alex P

May 19, 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

By Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

By Ana V

Jan 25, 2021

Very eye oppening on what should happen internally to aspire for brand success

By Peter M

Aug 19, 2020

Such a great course and I learned so much. The instructor was very engaging.

By Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

By AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

By Adoh I B

May 1, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

By remie w

Oct 7, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

By Igor B

Aug 6, 2019

Excellent course with a great approach to the values of a brand. Congrats!

By ashok s

Aug 4, 2020

It was great learning through this channel .

Very good learning experience

By Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

By Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

By Divya J

Jun 14, 2021

The course is good. It gives a detailed study of marketing and branding

By Jawahar S

Jul 21, 2019

Very good introduction to concepts with relevant examples and readings.

By Mukhtar O

Oct 14, 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

By Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

By Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

By Julian A M G

Aug 4, 2020

I really liked this course beacuse it was so clear and understanding.