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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,081 ratings
450 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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176 - 200 of 447 Reviews for Brand and Product Management

By Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


Apr 26, 2020

Excellent course material on branding . A must for every marketeer

By Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

By Valentina d c

Dec 3, 2019

it has been a good course, i suggest you to add more case history

By Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

By Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

By Kagiso K

Jan 26, 2021

The Course material and content is very good and well organized


Oct 31, 2020

very informative in brand building and knowing about customers.

By Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

By Ahmed A E G B

Dec 8, 2019

it`s great courses with a well endowed and masterful professor


May 14, 2020

I loved to learn a lot about how to create your own branding.

By Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

By Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

By Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

By Nasim A

Mar 2, 2021

Excellent course I have ever taken for the brand management

By Ruchi C V

Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.

By Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

By Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

By Catalina G C

Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

By Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

By Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

By Gustavo G

Mar 8, 2016

I had learn in this course! More than my own university.

By Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

By raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

By Anjali s

Jan 5, 2021