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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,239 ratings
481 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 - 225 of 482 Reviews for Brand and Product Management

By Abhinav A P

Jun 17, 2021

R​eally good course. Very informative and well structured.

By Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

By Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

By Catalina G C

Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

By Dallas M

Jul 29, 2021

Loved this course and are looking forward to taking more!

By Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

By Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

By Gustavo G

Mar 8, 2016

I had learn in this course! More than my own university.

By Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

By raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

By Anjali s

Jan 5, 2021


By Anna B

May 8, 2020

Great course, clear structure, incredibly interesting!

By Joshua A

Oct 28, 2021

o​oh what a course on branding.....thoroughly enjoyed

By Dr V G

Jun 11, 2020

Practical case study of lemondae is very good example

By Christian R

Nov 1, 2021

The topic very interesting. I have learned too much.


Sep 2, 2020

It was awesome and that Marketing Funnel was amazing

By Sylvano I

Aug 20, 2020

very informative learnt so much on brand management

By Muhammad S

Jul 22, 2020

Very interesting and valuable for business students

By vishal k

Jul 24, 2017

Great course with good examples explained properly

By Agnieszka

Feb 26, 2017

Excellent! I really enjoyed following this course.

By Ivonne M

Mar 16, 2021

Muy completo el curso, solo que n otiene creditos

By Koh W B J

Nov 18, 2020

Interesting and comprehensive content and course.

By Soumya K

Sep 13, 2018

excellent course to understand brand. very useful

By Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

By Stephen O

Jun 8, 2019

Great Course. Very informative and descriptive.