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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,039 ratings
442 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 - 225 of 439 Reviews for Brand and Product Management

By Sylvano I

Aug 20, 2020

very informative learnt so much on brand management

By Muhammad S

Jul 22, 2020

Very interesting and valuable for business students

By vishal k

Jul 24, 2017

Great course with good examples explained properly

By Agnieszka

Feb 26, 2017

Excellent! I really enjoyed following this course.

By Ivonne M

Mar 16, 2021

Muy completo el curso, solo que n otiene creditos

By Koh W B J

Nov 18, 2020

Interesting and comprehensive content and course.

By Soumya K

Sep 13, 2018

excellent course to understand brand. very useful

By Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

By Stephen O

Jun 8, 2019

Great Course. Very informative and descriptive.

By Adam I

May 14, 2019


By Dee M

May 19, 2016

Great, great course - many very useful insights

By Reiner P

May 9, 2016

5 stars, this is a perfect course with Impact.

By Vedashree K

Nov 28, 2020

Excellent course with interesting assignments.


Apr 15, 2018

Good Explanation of each topic in the course..


Jan 1, 2018

.Excellent Course structure! Brilliant faculty

By Shradha S

Sep 6, 2020

Amazing Content and explained in the best way


Jul 20, 2020

Excelent and very educative. Recommended 100%


May 8, 2020

excellent teaching by our spanish instructor.

By Budhaditya R

May 4, 2020

Loved the pedagogy and the style of teaching!


May 3, 2020

Best Course for brand and product management!

By Aliroz K

Mar 26, 2019

One of the best course for Business students.

By Anna N

Feb 21, 2019

Very nice course! and really nice instructor!

By MD. R H

Jul 27, 2020

It is an interesting course. I learned a lot

By Aya

Apr 13, 2020

Helped me understand the basics of branding