Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
By Anupriya R•
Learned about many new terms, concepts, and operations that are held in organizations. It was overall perfect for beginners and anyone interested in business. Learned so much about the employee & brand relationship along with the company. Mr. Tavassoli is gentle, humourous, and patient with all the modules and simplified all the concepts very well.
By Vipul D•
Prof. Tavassoli is one of the best teachers on Coursera. He explains everything with the best examples and with utmost clarity. I am thankful for having him as my teacher for this course. Brand Management course thought me a lot of concepts, ideologies and a whole new perception towards the brands.
Great course, one of the best courses on Coursera!
By XIAOFENG W•
It's indeed a very comprehensive and easy to grab course for people who are interested in brand management in general. It introduces many essential concepts with simple and well-elaborated explanations in real business world. Very recommended to anyone who is looking for some inspiration or trying to enhance the understanding of brand management.
By Katarina A•
As someone who had an education in totally different branch (law) and needs basic, but academic knowledge about business and branding, I really have only good words for the course. Professor Tavassoli way of explaining is amusing, useful, clear. There were a lot of real examples and interviews with real people I enjoyed it and learned a lot!
By Bhushan P•
Really thanks to Prof. Nadar Tavassoli for creating this marketing course for the beginners. He has really well explained the new concept for branding in today's comparative world. The interviews with some marketing executives from different companies are really helpful to compare how companies are using the course concepts into real world.
By Antara S R•
This is an excellent course to take for all branding enthusiasts. Extremely well crafted, precise, engaging and most importantly informative. Professor Nadar has done a wonderful job putting his point across, making it a point to take inputs from industry leaders and most importantly delivering the course the London Business School way!
By Alessandra R•
This course completely changed my perception of brand and its purpose. Extremely well explained by Professor Tavassoli, also through the support of videos from leading branding professionals. I am sure it will help me get a significant benefit in my career and I would definitely recommend it!
Head, heart and hands. Nothing else to add!
By Christin L•
This was a great course- and I have learned a lot within business management. The instructor was excellent and easy to understand although English is not my birth language. Some of the guests that was intervjuet, was not so easy to understand- but we had the whole text under so nevertheless all of it was understandable. Recommends!
By Shane M•
This was a really well designed short course. Branding is not my area of work but I have taken so much away from it that I can use immediately in role and business. Nader Tavassoli is an excellent speaker and I felt engaged from week1 to Week5. Well done to everyone Nader and everyone behind the scenes who put this course together.
By Lesia H•
An interesting and dynamic course. The presentation of information is modern. Lots of interviews with real examples. Nader Tavassoli is an excellent teacher, explain easy and interesting! Thanks for the great course. I learned a lot of new and useful things. I recommend to everyone who interested in branding, marketing or selling.
By vinay v•
I truly enjoyed and appreciate for introducing Brand Management - I am jobless for last 4months and after completing Brand Management, i am very positive to get good job soon.
I do not have funds to pay my certificate fee Rs.2192/- i will be grateful if you please help me out to issue Certificate.
Your Sincerealy ,
Vinay Kumar Verma
By Rashad H•
Professor Nader is actually one of the best professors in that field. I appreciate his effort to make this course. Despite the course level is beginner, but total gaining skills will be higher that beginner. Professor tried to explain case very clearly and simply. That is why, I offer this course to everyone, not only beginners.
By Kent H M•
I am a digital consultant who is multi-award winning in social media and digital marketing. For the past 10 years, I have been working with small businesses in managing their online brand. This course was absolutely brilliant and I highly recommend it to anyone who is seriously considering signing up. It is well worth your time.
By Mike F•
Well structured and formulated course that taught me the principles and concepts of modern brand management, encompassing all aspects of an organisation from internal to external stakeholders. Professor Tavassoli was very articulate and provided great real-world examples of brand purpose and modern techniques of brand building.
By Victor B•
Great course. I really liked the structure of the modules and how they were illustrated with real interviews with professionals of different businesses. The professor did a great job building the program in a way that every module supports each other and at the end you see how the whole course makes a lot of sense together.
A loved this course. Very well explained, complete, and dynamic. I would very much recommend this course to anyone interested in Brand Management. I also enjoyed very much how the professor explained the concepts, always using examples. This course has been a motivation for me to continue with my brand management immersion.
By Akbar Q•
This Course on Brand Management has given me insights about all it's dimensions. Mr. Nader Tavassoli has been a great instructor and have given some of the best knowledge. Really hope and wish to meet him to thank him personally. Also Coursera has been a great platform for students like me to gain knew knowledge and skills.
By Zsarina M A S•
I really enjoyed the course because of the obvious expertise and entertaining delivery of the instructor, the variety of business cases shared in this course which cited best practices and past mistakes of several organisations, and the practical interviews the professor conducted with key people from different industries.
By Nikolas M•
Insightful, Inspiring and Actionable. I really enjoyed the course by Nader Tavassoli and it provided a lot of value to me. I'll constantly come back to the course in order to look up the various concepts taught and I have the feeling that it will serve me a lot on my way to becoming a branding expert. Thanks a lot Nader!
By Diego M•
This course has been really inspiring, sometimes coming from a sales background narrow our focus only about sales volume. It's not wrong but it limits our business in the market. To make a business succeed we have to invest in people. Employees and customer play a crucial role and often companies take it for granted.
By Owen S•
This course is one of the best course i have ever taken. This MOOC change my perception about brands and the Lecturer explain everything well with the real life examples. I learned about how important the power of brands and the base of developing brands itself. It's an honor to be able to take this course. Thank you
By Sanjeev A•
Amazing course by Dr Nader Tavassoli. I must appreciate his command on the subject and style of articulating. He made it very easy to understand the concepts which were unknown to me. This course gave me a great new perspective to look at brands. The principles, examples, flow, articulation - excellent work Dr Nader.
By Mahmoud R•
I would like to thank LODON BUSINESS SCHOOL and Pro. NADER TAVASSOLI for providing this outstanding course rich of information and practices that really broaden my knowledge about Brand management .
I recommend it to anyone looking to enrich his resume and looking for good career growth to start with this course.
By Natalia M L•
I highly recommend this course for any professional in business administration, communications and marketing who wants to go in depth in a different perspective of brand management. I consider that the methodology, examples and exercises were very helpful. Also, professor Tavalossi gives very clear explanations.
By Dhanvi S•
Loved the course and everything about it. Loved the instructor the most! Many concepts which seem intangible are conveyed very well. The examples were so well chosen. I recommend this course to every student of marketing and branding. I don't think I will forget all that was taught in this course any time soon.