Apr 20, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Apr 14, 2020
well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.
By Gabriel G•
Jun 23, 2020
I've been working in the marketing field for 8 years and this course completely shifted the way I looked at branding, and how I do things at the office. While the course does not offer much guidance on techniques, the mind-shift was worth it. Thanks to Nader!
By Sanjay P•
May 16, 2020
This course takes you through the dept of the brand management right from business till behavior with many different frameworks
This course is holistic in its approach and interviews with CEO of few companies adds practical values to the theoretical concepts
By Lara P•
Jul 05, 2020
I thoroughly enjoyed the lecturer's openness and expanse knowledge of the marketing field. Would love to be in a lecture hall and to engage even more. It was very insightful and very interesting. Definitely can see myself leaning towards a marketing career
Jun 29, 2020
The MOOC on Brand Management was very insightful. Our instructor Nader Tavassoli provided multiple practical, relatable examples to take us through the concepts. The interviews with various industry experts was engaging. Thanks, for a wonderful experience.
By nadia r•
Aug 31, 2020
It's really helpful. I'm not learning about brand and business related in my college, this is really helpful for me to learning something new. Because I want to make a brand someday, and this course help me to understand about the business and brand more.
By Abigail A•
Jun 05, 2020
This course really helps me to understand the importance of brand management, how to build a brand, and maintaining the brand. The teacher also gives the materials in easy way, easy to understand, and giving a real life example of a brand in every module.
By Manuela G•
Jul 23, 2020
I learned a lot doing this course. The material was well explain and the additional readings was a fantastic way of supporting the content of the course. The instructor explained everything in a concise manner.
I would definitely enroll in another course.
By Doris M C•
Jul 03, 2020
I am truly grateful for this great opportunity -- I learned so much and the course even encourages me to take my learning and growth another step further. Thanks a million to Prof. Nader for taking the time to share his wealth of knowledge to the world.
By Maggie L•
May 16, 2020
Great refresher for professionals working in marketing. Great video case studies, I thoroughly enjoyed this course. Prof. Nadal is very engaging and I enjoyed his interpretation and examples he used throughout the different modules. Truly recommend this.
By Yong S S•
Mar 24, 2019
Really changed my mindset of Brand management itself.
And really made me think about but Brands truly mean and what my role is actually.
Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do
May 21, 2020
I really enjoyed this course, Super Informative and the professors explanations did not leave room for misunderstandings! I've honed my skills and will be looking out for more courses aligned with my goals!
All the best to everyone and thank you so much!
By Stephanie G•
Jul 11, 2020
It was a great experience and I definitely learned so much from this! I'm a student and I one hundred percent benefited from joining this course, meaning I explored areas that aren't thought at school. Professor Nader did a fantastic job. So happy!
By Roberto O S•
Sep 13, 2019
Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !
By Bharat K S•
Aug 04, 2020
One of the best MOOCs I have done. Professor Nader Tavassoli was great, his style of content delivery is simple and perfect for my understanding. I hope to enroll in more of his courses in the future, hope he does more. A great overall experience
By Sven M•
Apr 30, 2020
Very good course. The content is organized correctly and the lectures are quite interesting. One of the good things of the course was the interviews about each week's themes. I think this is a way of seeing how all the theory applies to reality.
By Emily A•
Sep 24, 2020
I highly enjoyed this course. All the material was easy to follow and insightful. Very applicable to multiple aspects of business operations and communications. I anticipate applying much of this to how I strategize and engage during my career.
Jun 22, 2020
Congratulations on the brand course, it is a very important complement to learn more about the brand from the internal and external perspective of a company. I hope I can continue doing more courses on different points of interest in marketing.
By Barbara M A•
May 22, 2020
This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.
By Waqar H•
Jan 14, 2019
Coursera opened ways for me to learn from one of the best business teacher in the world, that too sitting in my room. I learned so many things in the course. It also opened new ways for me to look at brands with a totally different perspective.
By andrea m•
Aug 12, 2020
A very fulfilling, wide eye-opening course that helped me decide what I want to do with my professional life! Mr. Tavassoli is an amazing and charismatic person whom made this course very friendly but challenging at the same time. Thank You!!
By jide a s•
Apr 29, 2020
This has been the best use of my time during the global lockdown. As an advertsing professional, this course has radically changed my understanding of brand management and I am eager to use this new understanding to grow my clients' brands.
May 05, 2020
Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.
By Gloria A•
Sep 23, 2020
I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals
By Munira S•
Jun 29, 2020
I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.
By Soulin D•
Apr 26, 2020
I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !