Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Massimo M•
Different way to define Branding but definitely a great point of view that I really agree with.
the 3B's definition is something that fits the current business model and the future of brand strategy.
By Ofentse N•
A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.
By Nikita A•
It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.
By Mantu L•
Courser was very practical in nature and being student of MBA helps me understand the crucial concept.
Thank you professor @ Nader Tavassoli for desiging such a wonderful course.
By Kevin B F•
its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer
By Patricia G N•
Muy bueno para actualizarse en el concepto de branding con ejemplos claros. El Profesor se expresa de una manera muy accesible y lo hace entretenido e interesante. Gracias
By Mari G F L•
I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.
By Rajesh S•
Good learning experience ! Great content with examples & interviews that gives insights of Branding.
Peers reviewing process can be redefined, it looks too open ended.
By Leonardo F•
Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.
By Rick K•
This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.
By Anna H A•
Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.
Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)
By Vanshika D P•
it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.
By Anne N A A•
Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.
By Qout A A•
It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
By Венера Б•
Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
By Rohan K•
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
By Wael G•
I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners
By Rafif J N•
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
By Tuesday D•
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
By Eddy M•
Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
By Gokul G•
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
By Kaili S•
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
By Lauren M•
Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.