Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
By Rohan K•
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
By Wael G•
I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners
By Rafif J N•
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
By Tuesday D•
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
By Edmond M•
Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
By Gokul G•
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
By Kaili S•
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
By Lauren M•
Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.
By Kareena P•
really enjoyed the course, especially the examples of real companies and their experiences were very informative.
By Aron A E•
This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.
By Pulkita V•
The concepts were explained well. Interviews with people working professionals help understand it better.
By Adcon S•
GOOD LEARNING VIDEOS WITH INTERVIEWERS VEDIOS. OVERALL THE QUIZ IS ALSO BASED ON IN DEPTH STUDY
great course. but when going forward all the focus was on employer branding. didn't expact that..
By Sheetal S P•
A good course for understanding branding from an outside in as well as inside out perspective.
By SHASHANK G•
With the best faculty and thoroughly explained each module with the help of current examples.
By Ayushree S•
The content was good and the topics were explained in an understandable and relatable way.
By Piyash P•
Unfortunately due to the recent turn of events could not catch up. Hope to start soon
By Настя Л•
I think it is a fascinating course and very possible for brand manager and also SEO!
By Eitan P•
The course is great! actually one of the best that I have encountered on Coursera.
By GORTI K M•
The concepts were explained very well. A great course for all brand enthusiasts.
By Luke T•
Good course to refresh as well as learn new insights and thoughts on Branding
By Maramreddy S•
very good to get an understanding about brands and how should they be aligned
By Massimo O•
the course is very well formulated even if the examples should be updated
By Vama G•
Very informative and helpful. The examples and interviews helped a lot.