About this course: This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business data
Created by: The Hong Kong University of Science and Technology
Taught by: Kin Tang, Instructor
Center for Language Education
Taught by: Delian Gaskell, Instructor
Center for Language Education
Taught by: Sean McMinn, Senior Insructor
Center for Language Education
| Basic Info | Course 1 of 5 in the Business English for Non-Native Speakers Specialization |
| Commitment | 6 weeks, 3 - 5 hours per week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
3 videos, 4 readings
- 阅读: Objectives and outcomes
- Video: Introduction to our Specialization
- Video: How this course is organized
- 讨论提示: How is this course relevant to you?
- 阅读: Learning how to learn
- 阅读: Learning vocabulary
- 讨论提示: How do you learn English?
- 阅读: The HKUST English Grammar Guide
- 讨论提示: Introduce yourself
WEEK 2
Communication basics
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic communication and language skills you will use in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 7 readings, 2 practice quizzes
- 阅读: Objectives and outcomes
- Video: Communication channels
- Video: Verbal & non-verbal communication
- 阅读: The Mehrabian Myth
- 讨论提示: Choosing the right communication method
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary quiz
- Video: Describing things and events
- 阅读: Peer review practice: sample text
- 练习测验: Peer review practice
- 同学互评: Describe this scene
- Video: Giving explanations
- Video: Role play: explanations
- Video: Challenging grammar: modals
- 阅读: More on modals
- 阅读: What if? Using modals in conditional statements
Graded: Module 2
WEEK 3
Genres and styles
Welcome to Week 3! This week we will cover Module 3 where we will introduce you to common styles of English you will use for different spoken and written situations in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 6 readings, 2 practice quizzes
- 阅读: Objectives and outcomes
- Video: Understanding genres
- Video: Introduction to tone and style
- Video: Formal and informal communication
- 阅读: Directness of communication
- 讨论提示: The practice of directness
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary practice
- Video: Comparing and contrasting
- Video: Role play: comparing and contrasting
- 同学互评: Compare and contrast your job/school
- Video: Challenging grammar: concern
- 阅读: Are you concerned?
- 阅读: Peer review practice: sample text
- 练习测验: Peer review practice
Graded: Correct the grammar and rewrite
Graded: Module 3
WEEK 4
Audience and purpose
Welcome to Week 4! This week we will cover Module 4 where we will introduce you to ways of identifying the purpose and audience for spoken and written documents in general business situations and how this can affect language use. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 5 readings, 2 practice quizzes
- 阅读: Objectives and outcomes
- Video: Conducting an audience analysis
- Video: Defining purpose for spoken and written communication
- Video: Matching purpose, audience, medium, tone & style
- 阅读: Peer review practice: sample pitch and text
- 练习测验: Peer-review practice
- 讨论提示: The audience always comes first
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary practice
- Video: Making polite requests
- Video: Role play: making requests
- Video: Challenging grammar: relative clauses
- 阅读: More on relative clauses
Graded: Using appropriate tone and style
Graded: Module 4
WEEK 5
Analyzing business cases
Welcome to Week 5! This week we will cover Module 5 where we will introduce you to ways of analyzing business cases and strategies for critical reading. You will also be introduced to vocabulary and language skills common to business communications.
5 videos, 8 readings, 2 practice quizzes
- 阅读: Objectives and outcomes
- Video: Strategies for critical reading
- 阅读: Strategies for critical reading
- 阅读: Business case: Renewable energy and the hotel industry
- 讨论提示: Building a sustainable future for Just So Resort
- 阅读: Objectives and outcomes
- 阅读: Vocabulary
- 练习测验: Vocabulary practice
- Video: Supporting arguments
- Video: Role play: supporting arguments
- Video: Challenging grammar: quantifiers
- 阅读: A few or a little?
- 阅读: More on quantifiers
- 阅读: Peer-review practice: sample text
- 练习测验: Peer-review practice
Graded: Sustainable Resort Proposal
Graded: Module 5
WEEK 6
Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
1 reading
- 阅读: Post course survey
Graded: Final exam
FAQs
How It Works
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creators
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Pricing
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Ratings and Reviews
It is really good course to understand the basis of communication.Also, word vocabulary references are very helpful for numeral business usage.
high quality and understandable!
very good
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very good