About this course: This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business data
Created by: The Hong Kong University of Science and Technology
Taught by: Kin Tang, Instructor
Center for Language Education
Taught by: Delian Gaskell, Instructor
Center for Language Education
Taught by: Sean McMinn, Senior Insructor
Center for Language Education
| Basic Info | Course 1 of 5 in the Business English for Non-Native Speakers Specialization |
| Commitment | 6 weeks, 3 - 5 hours per week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
3 videos, 4 readings
- Video: Welcome to our course
- Материал для самостоятельного изучения: Objectives and outcomes
- Video: Introduction to our Specialization
- Video: How this course is organized
- Вопрос для обсуждения: How is this course relevant to you?
- Материал для самостоятельного изучения: Learning how to learn
- Материал для самостоятельного изучения: Learning vocabulary
- Вопрос для обсуждения: How do you learn English?
- Материал для самостоятельного изучения: The HKUST English Grammar Guide
- Вопрос для обсуждения: Introduce yourself
WEEK 2
Communication basics
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic communication and language skills you will use in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 7 readings, 2 practice quizzes
- Материал для самостоятельного изучения: Objectives and outcomes
- Video: What is communication?
- Video: Communication channels
- Video: Verbal & non-verbal communication
- Материал для самостоятельного изучения: The Mehrabian Myth
- Вопрос для обсуждения: Choosing the right communication method
- Материал для самостоятельного изучения: Objectives and outcomes
- Материал для самостоятельного изучения: Vocabulary list
- Тренировочный тест: Vocabulary quiz
- Video: Describing things and events
- Материал для самостоятельного изучения: Peer review practice: sample text
- Тренировочный тест: Peer review practice
- Взаимная оценка: Describe this scene
- Video: Giving explanations
- Video: Role play: explanations
- Video: Challenging grammar: modals
- Материал для самостоятельного изучения: More on modals
- Материал для самостоятельного изучения: What if? Using modals in conditional statements
Graded: Module 2
WEEK 3
Genres and styles
Welcome to Week 3! This week we will cover Module 3 where we will introduce you to common styles of English you will use for different spoken and written situations in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 6 readings, 2 practice quizzes
- Материал для самостоятельного изучения: Objectives and outcomes
- Video: Communication barriers
- Video: Understanding genres
- Video: Introduction to tone and style
- Video: Formal and informal communication
- Материал для самостоятельного изучения: Directness of communication
- Вопрос для обсуждения: The practice of directness
- Материал для самостоятельного изучения: Objectives and outcomes
- Материал для самостоятельного изучения: Vocabulary list
- Тренировочный тест: Vocabulary practice
- Video: Comparing and contrasting
- Video: Role play: comparing and contrasting
- Взаимная оценка: Compare and contrast your job/school
- Video: Challenging grammar: concern
- Материал для самостоятельного изучения: Are you concerned?
- Материал для самостоятельного изучения: Peer review practice: sample text
- Тренировочный тест: Peer review practice
Graded: Correct the grammar and rewrite
Graded: Module 3
WEEK 4
Audience and purpose
Welcome to Week 4! This week we will cover Module 4 where we will introduce you to ways of identifying the purpose and audience for spoken and written documents in general business situations and how this can affect language use. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 5 readings, 2 practice quizzes
- Материал для самостоятельного изучения: Objectives and outcomes
- Video: Spoken vs. written communication
- Video: Conducting an audience analysis
- Video: Defining purpose for spoken and written communication
- Video: Matching purpose, audience, medium, tone & style
- Материал для самостоятельного изучения: Peer review practice: sample pitch and text
- Тренировочный тест: Peer-review practice
- Вопрос для обсуждения: The audience always comes first
- Материал для самостоятельного изучения: Objectives and outcomes
- Материал для самостоятельного изучения: Vocabulary list
- Тренировочный тест: Vocabulary practice
- Video: Making polite requests
- Video: Role play: making requests
- Video: Challenging grammar: relative clauses
- Материал для самостоятельного изучения: More on relative clauses
Graded: Using appropriate tone and style
Graded: Module 4
WEEK 5
Analyzing business cases
Welcome to Week 5! This week we will cover Module 5 where we will introduce you to ways of analyzing business cases and strategies for critical reading. You will also be introduced to vocabulary and language skills common to business communications.
5 videos, 8 readings, 2 practice quizzes
- Материал для самостоятельного изучения: Objectives and outcomes
- Video: Analyzing case studies
- Video: Strategies for critical reading
- Материал для самостоятельного изучения: Strategies for critical reading
- Материал для самостоятельного изучения: Business case: Renewable energy and the hotel industry
- Вопрос для обсуждения: Building a sustainable future for Just So Resort
- Материал для самостоятельного изучения: Objectives and outcomes
- Материал для самостоятельного изучения: Vocabulary
- Тренировочный тест: Vocabulary practice
- Video: Supporting arguments
- Video: Role play: supporting arguments
- Video: Challenging grammar: quantifiers
- Материал для самостоятельного изучения: A few or a little?
- Материал для самостоятельного изучения: More on quantifiers
- Материал для самостоятельного изучения: Peer-review practice: sample text
- Тренировочный тест: Peer-review practice
Graded: Sustainable Resort Proposal
Graded: Module 5
WEEK 6
Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
1 reading
- Материал для самостоятельного изучения: Post course survey
Graded: Final exam
FAQs
How It Works
Задания курса
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Помощь сокурсников
Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
Сертификаты
Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
Creators
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Pricing
| Приобрести курс | Прослушать | |
|---|---|---|
| Получить доступ к материалам курса | Available | Available |
| Получить доступ к оцениваемым материалам курса | Available | Not available |
| Получить итоговую оценку | Available | Not available |
| Earn a shareable Course Certificate | Available | Not available |
Ratings and Reviews
Excellent, I really improved myself
Great course
Thank you
Thank you very much. It was very useful course and lecturers provided very insightful information. I look forward to participate at your next course. All the best.
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
wow How much you can learn through it