About this Course
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Beginner Level

Approx. 13 hours to complete

Suggested: 4 hours of study, 10 hours of active project work...

English

Subtitles: English, Vietnamese, Spanish

Skills you will gain

Business PlanBusiness ModelBusiness ModelingValue Proposition

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 13 hours to complete

Suggested: 4 hours of study, 10 hours of active project work...

English

Subtitles: English, Vietnamese, Spanish

Syllabus - What you will learn from this course

Week
1
3 hours to complete

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 videos (Total 16 min), 2 readings, 2 quizzes
3 videos
Animated Video, Business Idea to Business Model2m
Business Model Canvas Overview Presentation10m
2 readings
Presentation Slides as a Handout10m
A Blank Business Model Canvas10m
1 practice exercise
The BMC Basics6m
Week
2
1 hour to complete

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 videos (Total 12 min), 1 reading, 1 quiz
2 videos
Customer Segments Presentation8m
1 reading
Presentation Slides as a Handout10m
1 practice exercise
Customer Segment Basics6m
Week
3
1 hour to complete

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 videos (Total 9 min), 2 readings, 1 quiz
2 videos
Value Propositions Presentation6m
2 readings
Presentation Slides as a Handout10m
A Blank Value Proposition Canvas10m
1 practice exercise
Value Proposition Basics6m
Week
4
1 hour to complete

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 videos (Total 9 min), 1 reading, 2 quizzes
2 videos
Channels and Customer Relationships Presentation5m
1 reading
Presentation Slides as a Handout10m
2 practice exercises
Channel & Customer Relationship Basics8m
Mid-Course Quiz14m
Week
5
1 hour to complete

Revenue Streams and Key Resources

According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial....
2 videos (Total 8 min), 1 reading, 2 quizzes
2 videos
Revenue Streams and Key Resources Presentation5m
1 reading
Presentation Slides as a Handout10m
2 practice exercises
Revenue Stream Basics4m
Key Resource Basics4m
Week
6
1 hour to complete

Key Activities and Key Partnerships

The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport....
2 videos (Total 8 min), 1 reading, 2 quizzes
2 videos
Key Activities and Key Partnerships Presentation4m
1 reading
Presentation Slides as a Handout10m
2 practice exercises
Key Activity Basics4m
Key Partnership Basics4m
Week
7
1 hour to complete

The Cost Structure

The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel....
2 videos (Total 10 min), 1 reading, 1 quiz
2 videos
Cost Structure Presentation3m
1 reading
Presentation Slides as a Handout10m
1 practice exercise
Cost Structure Basics6m
Week
8
4 hours to complete

Presenting the Business Model

Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas....
2 videos (Total 13 min), 1 reading, 2 quizzes
2 videos
Final Comments from Your Instructor45s
1 reading
Presentation Slides as a Handout10m
4.5
91 ReviewsChevron Right

33%

started a new career after completing these courses

50%

got a tangible career benefit from this course

33%

got a pay increase or promotion

Top Reviews

By HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

By NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

Instructors

Avatar

Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

About University System of Georgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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