About this Course

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Flexible deadlines
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Intermediate Level
Approx. 13 hours to complete
English
Subtitles: English

Skills you will gain

SalesMarketingDigital MarketingEntrepreneurship
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 13 hours to complete
English
Subtitles: English

Offered by

EIT Digital  logo

EIT Digital

Syllabus - What you will learn from this course

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Week
1

Week 1

26 minutes to complete

"As if" this was a starting point

26 minutes to complete
2 readings
2 readings
And don't click here either10m
Not even here10m
2 practice exercises
Let's start with your Opinion4m
Maybe you already knew2m
3 hours to complete

Sales – From cold calling to Facebook and Alibaba

3 hours to complete
7 videos (Total 45 min)
7 videos
My best friend is a contact6m
Freezing Cold Calling13m
E-mailing is never e-mailing4m
But Social is Media4m
B2B vs B2C: Relations6m
Closing the deal3m
1 practice exercise
Framing this module6m
Week
2

Week 2

3 hours to complete

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

3 hours to complete
4 videos (Total 24 min)
4 videos
1000 miles in their shoes5m
Context matters6m
When fun becomes pain...9m
1 practice exercise
Useful acronyms and so forth6m
Week
3

Week 3

3 hours to complete

It is better to Skate to where the puck is going: Segmentation & positioning

3 hours to complete
5 videos (Total 25 min), 3 readings, 2 quizzes
5 videos
Who's old and who's new here actually?4m
Finding your own way of segmentation6m
But if segmentation does not work?4m
Don´t tell me a story about storys and branding6m
3 readings
Digging deeper into Segmentation principles with the help of Facebook10m
Segmentation in future: As if Facebook and Google joined forces10m
Really good storytelling10m
1 practice exercise
Did I get The Segmentation and Positioning-Module?6m
Week
4

Week 4

3 hours to complete

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

3 hours to complete
5 videos (Total 25 min)
5 videos
And in Practice?4m
When we stumble5m
The Digital Feedback-loop5m
The core of it4m
1 practice exercise
Self-testing the test-module6m

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About the Value Creation Through Innovation Specialization

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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