About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 12 hours to complete
English

Skills you will gain

  • Sales
  • Marketing
  • Digital Marketing
  • Entrepreneurship
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 12 hours to complete
English

Offered by

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EIT Digital

Syllabus - What you will learn from this course

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Week1
Week 1
1 hour to complete

"As if" this was a starting point

1 hour to complete
2 readings
2 hours to complete

Sales – From cold calling to Facebook and Alibaba

2 hours to complete
7 videos (Total 45 min)
Week2
Week 2
2 hours to complete

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

2 hours to complete
4 videos (Total 24 min)
Week3
Week 3
2 hours to complete

It is better to Skate to where the puck is going: Segmentation & positioning

2 hours to complete
5 videos (Total 25 min), 3 readings, 2 quizzes
Week4
Week 4
2 hours to complete

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

2 hours to complete
5 videos (Total 25 min)

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About the Value Creation Through Innovation Specialization

Value Creation Through Innovation

Frequently Asked Questions

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