About this Course

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Intermediate Level
Approx. 13 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Skills you will gain

SalesMarketingDigital MarketingEntrepreneurship
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 13 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Offered by

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EIT Digital

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

"As if" this was a starting point

1 hour to complete
2 readings
2 readings
And don't click here either10m
Not even here10m
2 practice exercises
Let's start with your Opinion30m
Maybe you already knew30m
2 hours to complete

Sales – From cold calling to Facebook and Alibaba

2 hours to complete
7 videos (Total 45 min)
7 videos
My best friend is a contact6m
Freezing Cold Calling13m
E-mailing is never e-mailing4m
But Social is Media4m
B2B vs B2C: Relations6m
Closing the deal3m
1 practice exercise
Framing this module30m
Week
2

Week 2

2 hours to complete

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

2 hours to complete
4 videos (Total 24 min)
4 videos
1000 miles in their shoes5m
Context matters6m
When fun becomes pain...9m
1 practice exercise
Useful acronyms and so forth30m
Week
3

Week 3

2 hours to complete

It is better to Skate to where the puck is going: Segmentation & positioning

2 hours to complete
5 videos (Total 25 min), 3 readings, 2 quizzes
5 videos
Who's old and who's new here actually?4m
Finding your own way of segmentation6m
But if segmentation does not work?4m
Don´t tell me a story about storys and branding6m
3 readings
Digging deeper into Segmentation principles with the help of Facebook10m
Segmentation in future: As if Facebook and Google joined forces10m
Really good storytelling10m
1 practice exercise
Did I get The Segmentation and Positioning-Module?30m
Week
4

Week 4

2 hours to complete

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

2 hours to complete
5 videos (Total 25 min)
5 videos
And in Practice?4m
When we stumble5m
The Digital Feedback-loop5m
The core of it4m
1 practice exercise
Self-testing the test-module30m

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About the Value Creation Through Innovation Specialization

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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