Campaign Performance Analytics

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Campaign Performance Analytics

This course is part of Microsoft Customer Journey Mapping  Specialization

Instructor: Microsoft

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create near-real-time Power BI dashboards displaying campaign KPIs from Dynamics 365.
Apply Anomaly Detection to flag performance issues and alert stakeholders.
Craft executive storyboards using the Insight → Evidence → Action framework in Power BI Storytelling view.
Evaluate presentation effectiveness and iterate based on stakeholder feedback.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Microsoft Customer Journey Mapping  Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Learn to measure, analyze, and communicate customer journey performance using the full power of Microsoft Power BI. You will start by building near-real-time dashboards that pull critical metrics such as opens, clicks, journey entries, and conversions directly from Customer Insights-Journeys. To ensure your marketing operations remain agile, you will apply Anomaly Detection to automatically flag significant KPI drops, triggering instant alerts to your team via Microsoft Teams.

Beyond basic reporting, you will learn to transform raw data into executive-ready narratives. Using Power BI's Storytelling view and an insights-first framework, you will create compelling presentations that guide leadership through the entire funnel, from initial awareness to final purchase insights. By the end of this session, you will be equipped to move beyond simple data visualization, confidently presenting campaign performance, identifying ROI gaps, and delivering actionable strategic recommendations to stakeholders that drive business growth.

Learn to connect Power BI to Customer Insights - Journeys data and build a dashboard that displays real-time campaign performance metrics, giving your team the visibility needed to manage campaigns effectively. "Near-real-time" visibility supports faster response, not perfect precision; the goal is actionable insight, not live data for its own sake.

What's included

2 videos3 readings1 assignment

2 videosTotal 9 minutes

Why Real-Time Visibility Changes Campaign Management3 minutes
Power BI Dashboard Fundamentals for Marketers6 minutes

3 readingsTotal 33 minutes

Campaign Dashboard Design Reference5 minutes
Step-by-Step: Build Your Campaign Performance Dashboard8 minutes
Hands-on Activity: Build Your Campaign KPI Dashboard20 minutes

1 assignmentTotal 5 minutes

Knowledge Check: Dashboard Building5 minutes

Learn to apply Power BI's Anomaly Detection to automatically identify unexpected KPI changes, configure alerts that notify your team through Teams, and present root cause analysis with recommendations.

What's included

1 video3 readings3 assignments

1 videoTotal 6 minutes

Power BI Anomaly Detection for Marketers6 minutes

3 readingsTotal 13 minutes

The Business Case for Automated Anomaly Detection3 minutes
Anomaly Detection and Alerting Reference4 minutes
Step-by-Step: Configure Anomaly Detection and Alerts6 minutes

3 assignmentsTotal 30 minutes

Graded Quiz: Track KPIs in Power BI10 minutes
Hands-on Activity: Configure Alerts and Document Workflow15 minutes
Knowledge Check: Anomaly Detection5 minutes

Learn to structure data narratives using the Insight → Evidence → Action framework and build annotated storyboards in Power BI that guide executives through campaign performance insights.

What's included

1 video3 readings1 assignment

Learn to gather structured feedback on your data stories, synthesize stakeholder input into actionable improvements, and iterate your storyboard for maximum clarity and impact.

What's included

2 videos2 readings3 assignments

2 videosTotal 8 minutes

Why Feedback Transforms Good Stories into Great Ones3 minutes
Structured Feedback Collection for Data Stories6 minutes

2 readingsTotal 10 minutes

Feedback Synthesis and Iteration Reference5 minutes
Step-by-Step: Collect Feedback and Iterate5 minutes

3 assignmentsTotal 30 minutes

Graded Quiz: Storytell Data to Execs10 minutes
Hands-on Activity: Collect Feedback and Document Iteration15 minutes
Knowledge Check: Feedback and Iteration5 minutes

Apply your analytics and storytelling skills to create a comprehensive executive campaign report. You'll build a performance dashboard, craft an executive storyboard using the Insight → Evidence → Action framework, and present a complete picture of campaign results with recommendations for leadership. Emphasis is on synthesis, interpretation, and decision-readiness, not rebuilding analysis from scratch. You're curating and communicating, not generating net-new data.

What's included

3 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Microsoft

346 Courses2,654,613 learners

Offered by

Microsoft

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