Tecnológico de Monterrey
Criando uma estratégia digital vencedora
Tecnológico de Monterrey

Criando uma estratégia digital vencedora

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

September 2024

Assessments

15 assignments

Taught in Portuguese (Brazil)

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There are 4 modules in this course

O primeiro elemento de sua estratégia digital é aquele que evoluiu de forma constante desde a criação da Internet nos anos 90 e que identificaremos como seu centro de operações digitais; estamos falando, é claro, de seu website ou página da Web.

What's included

2 videos13 readings4 assignments1 discussion prompt

A evolução das comunicações tornou real o que antes só era imaginado na ficção científica: comunicar-se à distância em tempo real, por escrito, com imagens e som ou totalmente ao vivo.

What's included

2 videos10 readings3 assignments1 discussion prompt

Em nossa estratégia digital, devemos incluir elementos que nos permitam criar essa “reputação” de forma digital. Neste tópico, analisaremos a criação de conteúdo de forma estratégica e sustentável, como um suporte fundamental para os diferentes objetivos do negócio.

What's included

2 videos9 readings3 assignments1 peer review1 discussion prompt

Chegamos à reta final de nosso curso e, a esta altura, já temos uma boa estrutura para decidir onde vamos jogar e como vamos vencer com nossa estratégia digital. Como último tópico, analisaremos a importância de trabalhar com motores de busca e como usar nossos recursos digitais para gerar o posicionamento correto para nosso público-alvo.

What's included

3 videos10 readings5 assignments1 discussion prompt

Instructors

María de los Angeles Ramos Solano
Tecnológico de Monterrey
7 Courses116,152 learners

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