Tecnológico de Monterrey
Criando uma estratégia digital vencedora
Tecnológico de Monterrey

Criando uma estratégia digital vencedora

María de los Angeles Ramos Solano
José Ernesto Grimaldo Tijerina
José Antonio Cano Chambonnet

Instructors: María de los Angeles Ramos Solano

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

September 2024

Assessments

15 assignments

Taught in Portuguese (Brazil)

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There are 4 modules in this course

O primeiro elemento de sua estratégia digital é aquele que evoluiu de forma constante desde a criação da Internet nos anos 90 e que identificaremos como seu centro de operações digitais; estamos falando, é claro, de seu website ou página da Web.

What's included

2 videos13 readings4 assignments1 discussion prompt

A evolução das comunicações tornou real o que antes só era imaginado na ficção científica: comunicar-se à distância em tempo real, por escrito, com imagens e som ou totalmente ao vivo.

What's included

2 videos10 readings3 assignments1 discussion prompt

Em nossa estratégia digital, devemos incluir elementos que nos permitam criar essa “reputação” de forma digital. Neste tópico, analisaremos a criação de conteúdo de forma estratégica e sustentável, como um suporte fundamental para os diferentes objetivos do negócio.

What's included

2 videos9 readings3 assignments1 peer review1 discussion prompt

Chegamos à reta final de nosso curso e, a esta altura, já temos uma boa estrutura para decidir onde vamos jogar e como vamos vencer com nossa estratégia digital. Como último tópico, analisaremos a importância de trabalhar com motores de busca e como usar nossos recursos digitais para gerar o posicionamento correto para nosso público-alvo.

What's included

3 videos10 readings5 assignments1 discussion prompt

Instructors

María de los Angeles Ramos Solano
Tecnológico de Monterrey
8 Courses117,465 learners

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