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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
2,075 ratings
683 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SM

May 28, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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251 - 275 of 679 Reviews for The Strategy of Content Marketing

By Victoria M

May 16, 2020

Amazing Course, great professor, thank you Sonia, and excellent materials!

By Shweta M

Nov 17, 2018

I gained a lot of valuable insights into content marketing.

Really helpful!

By Leigh-Andra G

Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

By Katarina P

Jul 15, 2020

It was a great course and I have learned a lot about a content marketing.

By Juan E S

May 29, 2020

Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.

By Akshat R

May 28, 2020

Good Course and very well explained topics related to Content Marketing.

By JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

By Sarthak R

Apr 30, 2020

This is good learning copywriting and the strategy of content marketing

By Fernando M L

Jun 03, 2020

For an intermediate level. Excellent exercises and great explanation.

By Debbie S

Feb 21, 2018

This is the most useful class on content marketing I have even taken.

By Benmun H D

May 12, 2020

most useful if you have of brand that tries to sell to customers etc

By Gabrielle

May 23, 2020

Excellent course! Very thorough and easy to follow. I recommend it.

By MOHAMMED E

May 07, 2020

im very very very happy , thank you so much Coursera Organization

By Aleksandra F

Jun 15, 2020

Great course with loads of information and materials. Very useful

By Zankhin S

May 08, 2020

It's a good time to take this course during this lockdown period.

By Jahidul I M

Apr 27, 2020

Outstanding course to know the ins and outs of Content Marketing.

By Kristina M B

Feb 06, 2019

Very insightful. I would recommend this course! Thank you Simone!

By Mukul B

Jun 20, 2018

Very useful. It has helped me to cut the clutter in my business.

By Sarita A

Dec 07, 2017

Well-organized introduction course that bursts with information!

By Kariola K M

Jul 30, 2020

Very informative course. Though the assessment is very tasking.

By Mostafa F F

Jun 05, 2020

This was really a phenomenal experience for me. Learned so much

By AHMED R

Jun 02, 2020

One of the best courses that i studied taught me several things

By Ugin R

Apr 24, 2020

The course was very well put together for an online curriculum.

By Andy C B

Jul 03, 2020

Complete introduction to the topic. Engaging and trustworthy.

By Chiranth W

Jun 22, 2020

Informative course delivered by industry leaders. Thank you.