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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,378 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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251 - 275 of 1,419 Reviews for The Strategy of Content Marketing

By Kashish A

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Jan 3, 2021

THIS IS INDEED A VERY PRECISE AND LOVELY COURSE , IT REALLY HELPED LEARN A LOT ABOUT CONTENT WRITING PLUS THE FACULTY AND INSTITUTION TEACHING THE COURSE THEMSELVES ARE VERY RENOWED ORGANIZATION KNOWN FOR CONTENT WRITING

By Milind A W

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Jun 26, 2023

The course is good and well designed. it has covered all aspect of content marketing with good practical examples from industry. It has give good insights to me and it will help me on my job . Thanks for the good work.

By Ayesha A

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Jul 26, 2023

I must say, it was an excellent learning experience. Throughout the course, I gained a comprehensive understanding of various core strategies that content marketers utilize to acquire and retain customers profitably.

By Elizabeth H

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May 17, 2021

Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.

By Elena W

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Feb 16, 2021

A great course to get you thinking about how you can encourage more prospects/clients, by thinking of them before the product or service you are selling - great tips which I will continue to use throughout my career.

By Bruno F S

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May 25, 2020

The Course was really helpful an spiring.

Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.

By enzo m

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Nov 11, 2023

El curso es superútil, no nostante tenía experiencia en materia de marketing de contenido y seo, este curso me ayudo a comprender más y mejorar las estrategias de contenido para el marketing. Lo recomiendo a todos.

By RUKEVWE E

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Oct 31, 2022

This course simplies the art and business of content marketing. I failed one of my assignments and found a better way to do it. I love the experience, the genuinety, and the insights i have gotten from the course.

By Shashank T

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May 9, 2022

The whole course is designed perfectly. I found the content of the course to be good and very insightful. Special thanks to Ms. Simone, Mr. Alex & Ms. Frick for sharing their valuable experiences and knowledge.

By Saidul I

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Feb 15, 2022

I'm blessed finding this amazing course in Coursera. My heartiest gratitude towards all the team members, teachers, learners of this amazing journey. Special thanks to My Mentor Sonia Simon for her great effort

By Nadia A

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Oct 17, 2021

The course is great, it gave me a lot of information so that I can definitely use to start my own business and there were so many great tips throughout the course that I'm sure I'll refer back to in the future.

By Maria F F d L

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Dec 28, 2020

I loved this course. It has many materials (video, pdf and mp3) to help you study about effective content marketing, copywriting, branding management and digital marketing use in social media. Highly recommend.

By Brian C

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Oct 27, 2020

I am amazed at how much information this course encompasses. Even though this was my first course on the subject of content marketing; at the end of each module, I would be astonished at how much I had learned.

By Kacy C

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May 8, 2022

This is a very good course for those who have no experience in content marketing. The information is presented in ways that can be understood with many additonal reading resources to help learn the material.

By Marija D

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Aug 10, 2020

Excellent course. This is a must take course if you do any kind of marketing for your business, even if you are not a copy writer by trade. Useful for everything from blogging to SM posts! Highly recommended

By Marion Z

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Jul 3, 2020

Very interesting and rich course that will give guideline to anyone that needs to master the strategy of content marketing. Sonia is very clear in her explainations et is providing useful tools and advices.

By Sankaran S

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Apr 30, 2020

An excellent course, takes you step by step in planning & executing a content marketing strategy for the long term. The support material shared is an excellent resource for reference and use for the future.

By pelumi k

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Jul 19, 2022

wonderful, wonderful, wonderful course. I'm definitely leaving this course 100 times better than I came. From assignments to interview sessions, I have learnt how to make genuine attempts at elevating and

By Awogor M I

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May 19, 2020

I use to have a different understanding of what content marketing was and after this course, I have fully understood and will leverage this understanding to manipulate my job and add value to my expertise.

By Fatima E O

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Jul 28, 2023

Literally the best course. It feels I really earned the certificate with all the informational videos and the readings. It is an intensive course for those interested in content marketing and copywriting.

By Sokly S

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Aug 9, 2021

This is an awesome course on Content Marketing. I have applied the strategies and noticed a significant increase with shares on my blog. Highly recommended course for any digital marketing professional.

By Rebecca C

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Jul 15, 2020

This course was informative, well organized and contained practical, implementable information. It also provided direction for me and how to continue building my skills and knowledge asI pursue my career.

By Georgie Z

•

May 21, 2020

It was a fantastic experience going through this course

and I have become wiser in many ways. The two assignments

were eye-opening even though I had done it practically

on the job many times. Thank you !

By Shika L

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Apr 28, 2023

I absolutely recommend this course, for beginners and experts this course will introduce you to the basics of content marketing, and take you to the most wanted strategies that you can apply right away.

By Sanjeet P

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Aug 8, 2022

Good course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.