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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,427 ratings
1,124 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.


Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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426 - 450 of 1,126 Reviews for The Strategy of Content Marketing

By Gabriela G

Sep 13, 2020

Un curso completo, lleno de conocimiento, práctica, y experiencia, recomendado

By Ryan W

Jul 27, 2020

A tough topic taught by people who live and breathe (and who have mastered) it!

By Rose R

May 24, 2020

perfect course, I've learnt a lot. My vision of business completely has changed

By Tausif M

Dec 27, 2018

An exceptional course for all the enthusiasts of content writing and marketing.


Feb 13, 2022

Excelente curso, impartido por Sonia S., amplia experiencia, sencilla y humana

By 17040679 P T M L

May 27, 2021

It would be better if my instructors could add English transcript for podcasts

By zohreh h

Oct 7, 2020

If you want to be a success copy blogger I recommend you to pass this course .

By Paola J

Jul 30, 2021

Excelente curso! Con mucho material de lectura y buenos ejercicios prácticos.

By Muhammad R I R

Jun 9, 2020

terima kasih, thanks you. i hope this can bring be to great person in future.

By kimberly m t

Sep 27, 2020

Sonia Simone is an incredible instructor. I learned so much from this class.

By ashwin j

May 20, 2020

persuade your organization to include them in your overall content marketing

By Alana S

Jan 13, 2022

S​uch a fanastic teacher! One of the best courses I have taken on Coursera.

By mohammed a m h

Jul 26, 2020

Great and helpful in the future,when you need to make you brand successful.

By Jayadeep S

Oct 3, 2020

Very insightful and helpful in formulating content strategy for companies.

By Ali P d

Jun 27, 2020

This was an awesome and really educative course

Am glad I was part of this.

By Victoria M

May 16, 2020

Amazing Course, great professor, thank you Sonia, and excellent materials!

By Shweta M

Nov 17, 2018

I gained a lot of valuable insights into content marketing.

Really helpful!

By Leigh-Andra G

Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

By Muhammad Q

Sep 6, 2020

The course was interesting throughout but I found last week quite boring.

By Katarina P

Jul 15, 2020

It was a great course and I have learned a lot about a content marketing.

By Juan E S

May 28, 2020

Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.

By Akshat R

May 28, 2020

Good Course and very well explained topics related to Content Marketing.

By JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

By Adeboye B

Apr 1, 2022

Awesome course, this course gives indepth details of content marketing.

By Sarthak R

Apr 30, 2020

This is good learning copywriting and the strategy of content marketing