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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,652 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

AM

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This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

SC

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This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

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426 - 450 of 1,520 Reviews for The Strategy of Content Marketing

By Maryam S

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Jun 23, 2022

This course increased my knowledge and as a result brought me closer to my goals. Thank you very much for your good team

By George C L

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Jun 2, 2020

i have many things that I have lern so far and i want to do it more thanks a lot for giving me a guide with this lesson

By John G

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Jun 1, 2020

Very informative and also interesting to listen to/read. A lot of good content to make myself a better content marketer.

By John W

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Feb 6, 2017

A huuuuge amount of great information. Very professionally presented. Easy to put into immediate practice. Thank you!

By lynette

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May 9, 2024

Very insightful and lots of very useful and practical ideas for those wishing to pursue a career in Content Marketing.

By Amin M a K a A M G

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Dec 22, 2022

This was a great but challenging course. I learnt a lot about Content Marketing. Thanks for producing a great course.

By Dmytro N

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Dec 3, 2021

This is a great course! I am not copywriter myself, but this course has taught me a lot on how to craft effective copy.

By Lisa N

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Aug 6, 2017

Amazing. Better than expected. I rarely finish online courses but stuck with this one all the way through. Loved Sonia.

By Sandy G

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Jul 2, 2020

Outstanding! A lot of helpful information presented in an easy-to-understand way with a lot of useful backup material.

By Ayu M K

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Mar 16, 2023

thank you for these lessons. i got many new knowledge about content marketing. hope i will get my new job this year!!

By Yi J

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Nov 5, 2021

I feel the assignments really help us apply what we have learned in the course to the real life! Thank you very much!

By Bharath K B

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Apr 22, 2020

A Wonderfull Course on Content Marketing, which will give you insights on many aspects which were hidden from view !!

By Alain A A M A

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Mar 26, 2021

This is amazing! I've learned so much from this. Hope many people will enroll in this courses. Thank you very much!

By Brinda S

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Oct 20, 2020

Interesting course. Got to learn new tools that will be helpful for effective content and email marketing for sure.

By Megan B

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Jul 11, 2020

Extremely thorough. Easy to understand explanations and videos. Very much appreciated the plethora of free e-books.

By (22) M O

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Jun 17, 2020

It was a really good experience. I feel luck to be a participant in this nurturing course. Thank you for preparing.

By Ahmad A

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May 16, 2020

Thank You so much for your efforts.

I have really enjoyed and learned a lot of new things in this course.

Big Thanks.

By Muhammad A

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Mar 21, 2024

It is a great learning opportunity with all basics concepts of content marketing. highly recommended for beginners

By Mohsin P

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Jul 11, 2023

Great course and explained professionally.

learned quite a lot and will surely be implementi9ng for more success..

By Benjamin S G

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Apr 25, 2021

For the first time, I completed a Coursera course. Sonia Simone is the best! Thank you, UC Davis and Copyblogger.

By Semeli C

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Nov 29, 2020

Excellent and well explained content. Easy to navigate thrgough and very engaging.

I totally recomend this course.

By Humam S

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Jul 31, 2020

Amazing course for marketers and bloggers .. very insightful and contains tons of new ideas and solid information

By Tayyab U

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Jan 29, 2023

It is an amazing course to learn how marketing is done with skillful writing. It helps how to write effectively.

By Irene G

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Apr 17, 2024

Very educational, well organized, and a very useful tool for content marketers. Highly recommend this course.

By Sofía C

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Apr 21, 2023

It was a very complete course, with a wide range of useful skills and tips to become a great content marketer.