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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,378 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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201 - 225 of 1,419 Reviews for The Strategy of Content Marketing

By Cheryl R

Aug 20, 2023

This was a great course about content marketing. There is a lot of additional reading materials to go through and the course was broken down into easy to understand sessions. I highly recommend this course as you will gain a great deal of information about content marketing.

By Shoaib M

Mar 28, 2021

Indeed, it was a value-adding experience in my career as a content writer and copywriter. acknowledge meant of 7A framework, High F.I.V.E. methods, and many other components used in the formation of content marketing strategy and content writing approaches are prize-worthy.

By Nicole T

Apr 23, 2018

Fantastic course, you'll learn a very thorough understanding of marketing, copy writing, website design (in order to tell a story) along with many other related and helpful concepts. Well worth it if you put the work in. Reading the supplemental materials was very helpful.

By Jennifer A F

Aug 10, 2022

Everything was new for me and works as a guide and engine to start my website and process. The Principal thing I get from the curse wan the big picture of what to do and how it starts. The curse covered my expectations and I felt more confident now to start my website.

By Aziz

Jul 23, 2023

I cannot stress how much of a return on investment this course was for my time. The course is very beginner friendly but still makes sure that you're challenging yourself in terms of learning. Overall, absolutely recommended to fledgling content writers and marketers.

By Анастасия Н

Mar 20, 2022

Thank you very much for the opportunity to learn and acquire new knowledge, new skills. I am grateful for your course and for the simplicity of your lectures. I'm from Ukraine, I don't know English 100%, but even I managed!!! Great people - thank you!

Cool! Thank you!

By Nasim L

Nov 20, 2022

The Course was insightful and very thorough on most important aspects of content marketing and strategy. If your are takin your first steps in being a content marketing strategists, having the scope and structure that is offered in this course is absolutely crucial.

By Bảo N

Oct 22, 2021

The course provides me a lot of new and surprising information about content marketing. It totally makes me feel more confident and have a clear direction when I work on content marketing. The course also gives learners a number of good e-books and audio materials.

By Florine D

May 20, 2020

Loved to follow this course! I hold a master degree in Communication but we didn't get much practice, this course made it possible to mix practice, theory, testimonies and exercices. I am persuaded this is going to push me forward in my career. Thank you very much!

By Jon R

Jul 30, 2022

I wanted something on content strategy that was a bit more advanced and this course did the trick. It is a bit lacking in the search/SEO aspects of content but overall, if you want a more advanced and challenging course on why content matters, this is your course.

By Stefana C

May 20, 2023

I really enjoyed this course and I believe it has very helpful at teaching me the strategy of content marketing. I do recommend this course because it is interactive and it was very entertaining because of the assignments and the tests at the end of the modules.

By Laura S

Jul 5, 2020

Great course! Well structured and easy to follow along at your own pace. I really liked all of the reading material, and that I will be able to go back and reference the material in the future if I need to. Great course for a beginner in this area, like myself.

By Ana C V R

Apr 7, 2022

Un curso muy completo, claro y eficaz. Con toda la informacion necesaria para dar los primeros pasos en la creacion de contenido de Marketing si son nuevos como yo. Accesible para hispanohablantes con un nivel intermedio-avanzado de ingles, y muy productivo.

By Sherin F

Jan 5, 2021

Thank you for Sonia Simone cause she's the best instructor for this topic. I've learned so much and I'm excited to apply everythings I've learned in this course for building my personal brand and for writing a copy that really attract my audience's attention.

By Nicole

Sep 13, 2020

This course is an excellent introduction into Content Marketing for someone who has no education or experience in the field. This worked so well as a foundational course for me. The readings are easy to digest and include relevant links and campaign examples.

By Cheryl G S

Nov 14, 2020

The modules are very detailed and the good point is that there is introduction and review for each of the weekly modules. I'm not into marketing or writing industry but the contents of the modules are crafter in a way that it is well-understood. Thank you!

By Eunice O

May 9, 2022

Excellent course. The trainers are extremely experienced and deliver complex, useful concepts in a way that is really easy to understand. I learnt very good strategies that are applicable to business and work - strongly recommend for any content marketer.

By Tayo S

Mar 4, 2021

If you want to get started in content writing, content strategy, or content marketing, you absolutely have to take this course. It exceeded even my loftiest expectations and I salute Sonia Simone, Copyblogger, and UC Davis for delivering this masterpiece.

By Lara A

Oct 18, 2022

I worked on the course for 3 months - spending early mornings, after-work hours, and weekends to master skills that will aid me in growing professionally. I can share that it was all worth it. Hoping to find more opportunities to keep challenging myself.

By Jennifer S D

Jul 31, 2020

This was a very helpful, methods and techniques-based approach to learning. The depth of the experience of Sonia Simone is visible in the content, and you are given a lot of practical resources to go further with your learning journey. A three thumbs up!

By Mullai P

Dec 28, 2019

The course was awesome and the faculty was amazing. I feel very happy for choosing the course and getting it completed. The course was very well organised and helped me to become good content writer. My sincere thanks to Coursera and to the University.

By Carlos J d S C B

Apr 11, 2019

An excellent course for anyone who wants to start in content marketing. The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.

Thanks to Coursera for this learning path.

By Sivuyise “ N

Oct 11, 2022

Absolutely insightful! Even more insightful for someone who's already a marketer or a content writer. I enjoyed each an every module because of how clear and well presented the modules were. Make time to do the course and thank me later. Life-changing!

By Parshva J

Jul 3, 2020

A brilliant course for anyone deciding to get into copywriting and content creation. Great value+ industrial insights + BRILLIANT reading material makes it a CUTTING EDGE course. I highly recommend this to anyone who wants to stand out in this world!

By namrata a

Mar 25, 2022

It's a key to unlock the hidden potential and tapped the area of content cration and writing. It not only helps the existing content writers but also the newbies to explore and learn the content writing, marketing and copywriting as a whole package.